Royal Bliss

Question 1

When did the marketer start on royal bliss?

Answer 1

3 years ago

Question 2

which markets are royal bliss in?

Answer 2

Nielsen, GFK Mintel

Question 3

Why is royal bliss losing consumers between 20-40yrs old?

Answer 3

because of specific needs/trends, Health and Nature

Question 4

people have one thing in common…

Answer 4

they are all different

Question 5

importance of data for royal bliss

Answer 5

what are my competitors doing, what are the opportunities, what differentiates us

Question 6

USP

Answer 6

unique selling proposition

Question 7

where did royal bliss launch?

Answer 7

retail and horeca

Question 8

why in a can and not in a bottle

Answer 8

wanting to be upper mainstream (not premium)

Question 9

positioning royal bliss

Answer 9

benefits of the product/ edge
distinctive brand value
to drink on different occasions
good brand references

Question 10

packaging royal bliss

Answer 10

bright colours in order to attract younger people
basically he first contact with customer

Question 11

4 pillars of building in brand (royal bliss)

Answer 11

brand building
occasions
trial
execution

Question 12

brand building

Answer 12

drive awaress via product intrinsic communication
customers need to recognize the brand

Question 13

occasions

Answer 13

after work, apero
build a new ritual and grow frequency

Question 14

execution

Answer 14

making sure that both marketing and sales coordinate
make it visible

Question 15

trial

Answer 15

sampling, experiences
really important in food industry

Question 16

how to build a strong brand

Answer 16

answering consumer needs and getting to know “your” market
consistent, powerful, recognizable brand identity with USP
linked to a relevant occasion for your key consumer
with a strong through the line connection plan, linked to your target consumer and with consistent messaging
with a great execution at the core