Ronald Barthes - Semiotics Flashcards
1
Q
What was Barthes’ conclusion on Denotations and Conotations?
A
Denotations signify Connotations and, Connotations are the associates of the Denotation.
Denotations and Connotations are organised myths - ideological meanings.
2
Q
What are some examples of ideological meanings?
A
Mexico, Ethiopia and Egypt associate the colour yellow with mourning.
universally, Traffic lights colours are associated with three distinct meanings, red = stop, amber = prepare and green = go.
3
Q
What is a pose in media production?
A
Subject positioning, stance or body language.
4
Q
What is a ‘Fourth wall Breaks’? and what is its effect?
A
When the subject gazes towards the audience, which can create an aggressive or invitational feel
