roles of consumers in the economy Flashcards
define consumer sovereignty
consumer soveireignty is the inherent power that consumers hold over businesses with their ability to dictate demand and therefore supply
OR refers to patterns of consumer spending which determine the pattern of production and resource allocation
what are the benefits of consumer soverignty
improvement in technical efficiency, allocative efficiency and dynamic efficiency
define technical efficiency (also known as productive efficiency)
Technical efficiency is the effectiveness with which a given set of inputs is used to produce an output.
A firm is said to be technically efficient if a firm is producing the maximum output from the minimum quantity of inputs, such as labour, capital, and technology.
basically efficiency of resources
define allocative efficiency
property of an efficient market whereby all goods and services are optimally distributed among buyers in an economy (efficiency of satisfying demands of consumers)
define dynamic efficienecy
a firms ability to respond to changing consumer preferences and improvements in technology over time
factors that reduce consumer sovereignty
marketing and misleading or deceptive conduct planned obsolescence
anti competitive behaviour
planned obsolescence
aka the iPhone thing, manipulating consumers to buy a product more than they would otherwise.
anti competitive behaviour
firms who operate in markets where there are few other sellers which diminishes the ability of consumers
APC?
Average propensity to consume = proportion of total income spent on consumption
APC= C/Y
MPC?
change in C over change in Disposable Income
or ΔC/ΔY, where Y is disposable income and C is consumption expenditure
consumption fucntion
C = C0 + cY (C is total consupmtion, C0 is autonomous consumption, c is MPC and Y is disposable income)
Savings function
S = -C0 + sY, where S is total savings, -C0 is autonomous saving, s is MPS and Y is disposable income
MPS
ΔS/ΔY (s is savings and Y is didsposable income
APS
S/Y or savings on disposable income
Factors influencing the decision of whether to spend or save
- Cultural Factors
- Personality Factors
- Confidence and future expectations
- Any specific future spending plans
- Tax Policies
- Availability of Credit - more international banking opportunities for AUS citizens have resulted in increased income