Role Of The Reader

Question 1

Stewart Hall - audience reception theory

Answer 1

This theory is an active audience theory.

Sees the audience as being actively engaged in the interpretation of media texts

The idea that individuals interpret the texts in different ways demonstrates that even though the message is sent out - not one understanding is reviewed

Question 2

Barthes - role of the reader

Answer 2

Death of the author - ‘the birth of the reader must be at the cost of the death of the author’

What this is saying is that the reader is able to read a text and make interpretations themselves.

The authors identity I.e political views, religion etc stand not the be the only ‘meaning’ that they may create.

Refusing the see meaning as - author-centric