Role of National Tourism Organisations (NTOs)

Question 1

National Tourism Organisation

Answer 1

NTO’s are usually ministerial bodies that pursue national tourism policies and goals.

They are created to act as marketing entities
- pursue broad promotional strategies

Some of the roles can promote

• the countries tourism products
• sustain and extend the numbers of visitors

Question 2

Marketing activities carried out by NTO’s

Answer 2

• Marketing and promotions of the nation and tourism destinations
• Encourage private sector support and cooperation in promotional activates
• Representing the country and trade show and expositions
• Promoting special events
• Promoting for market research analysis
• Maintaining overseas tourism information offices

Question 3

Travel and Tourism Information Centres in and out of the country

Answer 3

Dubai’s Department of Tourism and Commerce Marketing, the main objective
- provide tourism and commercial information to both tourist and business visitors to Dubai