Role of Media

Question 1

Why is the media helpful to those who want to bring about change?

Answer 1

• It is helpful because it helps set the political agenda because politicians have to respond to stories published in the media.

Question 2

How do individuals uses the media?

Answer 2

Individuals and groups use a range of methods to attract media attention and support.

Question 3

Why is the media important?

Answer 3

• We live in a 24-hour society, where within minutes millions know about something happening the other side of the world.
• The media (both traditional and the new e-media) is still important to those who wish to influence the public opinion.