Role of Innovation in improving products, processes and services Flashcards
Benefits of Innovation for businesses you need to know.
Financial gain
Expansion of global market presence
Increased market share
define innovation
the process of creating new ideas, products, services, processes, or methods that result in significant positive change or improvement.
Most importantly in exam answer use this to tie benefits of innovation to?
competive Advantage
What STOPS businesses innovating?
innovation costs money
Financial gain
the increase in revenue or profit obtained by a company as a result of its operations, investments, or strategic decisions.
examples of finacial gian
sales, profit, return on investment and cost efficiency).
Benefits of Innovation
A business case can be made for innovation. Before implementing a change its cost and benefits must be analysed to ensure that it will have a positive impact on the business.
innovation may also…..
prolonging a product’s life cycle, by delaying the onset of the decline stage. By adding features or improving quality and performance, customer demand can be maintained or increased. This will prolong the maturity stage of the product life cycle