ROI KPIs Flashcards
Incremental Consumer Price Promotion (iCPP)
Rebate Value * Promo Incremental Volume
Incremental Cost of Goods Sold (iCOGS)
Supply Chain Costs (Per Unit) * Promo Incremental Volume
Incremental Gross Profit (iGP)
iTO - iCOGS
Incremental Gross Sales Value (iGSV)
List Price (Per Unit) * Promo Incremental Volume
Incremental Temporary Price Reduction (iTPR)
TPR (Per Unit) * Promo Incremental Volume
Incremental Trade Term (iTradeTerm)
% Trade Term * iGSV
Incremental Turnover (iTO)
iGSV - iTradeTerm - iTPR - iCPP
Net Cannibalization Gross Profit (Net Canni GP)
Net Canni Volume * [List Price * (1-%TT) - TPR per unit - SCC per unit]
Net Cannibalization Volume
Halo Volume + Cannibalization Volume
Net Incremental Gross Profit (Net Incremental GP)
iGP + Net Cannibalization GP
Promo Incremental Volume
Actual sales volume - Baseline sales volume during promo
Return on Investment (ROI)
Net Incremental GP / CPP
Net Incremental ($ or vol)
Promo Incremental ($ or vol) - Post Promo Dip ($ or vol) + Net Canni ($ or vol)
Gross Profit (GP)
TO - COGS
Turnover (TO)
GSV - TradeTerm - TPR - CPP
Gross Sales Value (GSV)
List Price (Per unit) * Sales Volume
Trade Term
%TT * GSV
Consumer Price Promotion (CPP)
Rebate Value * Sales volume (PO, BOGO)
or
Rebate Value * Volume qualified as promo (Xfor, XFreeX, Laksue, Coupon)
Temporary Price Reduction (TPR)
TPR (per unit) * Sales Volume
Cost of Goods Sold (COGS)
SCC (per unit) * Sales volume
Net Cannibalization ($ or vol)
Canni ($ or vol) + Halo ($ or vol)
Post Promo Dip ($ or vol)
Actual (Sales or Volume) - Baseline (Sales or Volume) one week after event
