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Financial KPIs TH > ROI KPIs > Flashcards

ROI KPIs Flashcards

1
Q

Incremental Consumer Price Promotion (iCPP)

A

Rebate Value * Promo Incremental Volume

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2
Q

Incremental Cost of Goods Sold (iCOGS)

A

Supply Chain Costs (Per Unit) * Promo Incremental Volume

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3
Q

Incremental Gross Profit (iGP)

A

iTO - iCOGS

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4
Q

Incremental Gross Sales Value (iGSV)

A

List Price (Per Unit) * Promo Incremental Volume

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5
Q

Incremental Temporary Price Reduction (iTPR)

A

TPR (Per Unit) * Promo Incremental Volume

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6
Q

Incremental Trade Term (iTradeTerm)

A

% Trade Term * iGSV

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7
Q

Incremental Turnover (iTO)

A

iGSV - iTradeTerm - iTPR - iCPP

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8
Q

Net Cannibalization Gross Profit (Net Canni GP)

A

Net Canni Volume * [List Price * (1-%TT) - TPR per unit - SCC per unit]

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9
Q

Net Cannibalization Volume

A

Halo Volume + Cannibalization Volume

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10
Q

Net Incremental Gross Profit (Net Incremental GP)

A

iGP + Net Cannibalization GP

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11
Q

Promo Incremental Volume

A

Actual sales volume - Baseline sales volume during promo

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12
Q

Return on Investment (ROI)

A

Net Incremental GP / CPP

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13
Q

Net Incremental ($ or vol)

A

Promo Incremental ($ or vol) - Post Promo Dip ($ or vol) + Net Canni ($ or vol)

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14
Q

Gross Profit (GP)

A

TO - COGS

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15
Q

Turnover (TO)

A

GSV - TradeTerm - TPR - CPP

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16
Q

Gross Sales Value (GSV)

A

List Price (Per unit) * Sales Volume

17
Q

Trade Term

A

%TT * GSV

18
Q

Consumer Price Promotion (CPP)

A

Rebate Value * Sales volume (PO, BOGO)

or

Rebate Value * Volume qualified as promo (Xfor, XFreeX, Laksue, Coupon)

19
Q

Temporary Price Reduction (TPR)

A

TPR (per unit) * Sales Volume

20
Q

Cost of Goods Sold (COGS)

A

SCC (per unit) * Sales volume

21
Q

Net Cannibalization ($ or vol)

A

Canni ($ or vol) + Halo ($ or vol)

22
Q

Post Promo Dip ($ or vol)

A

Actual (Sales or Volume) - Baseline (Sales or Volume) one week after event

Financial KPIs TH (2 decks)

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