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Digital media > Ripasso > Flashcards

Ripasso Flashcards

1
Q

Processi di digitalizzazione

A

numerizzazione

digitalizzazione

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2
Q

In che modo l’informazione digitalizzata è diversa da quella analogica?

A

1,2

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3
Q

Le società verso il digitale

A

5

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4
Q

Che cambiamenti provoca la digitalizzazione?

A

Audience
Tecnologia
Cultura

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5
Q

Cultura convergente Jenkins

A

8

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6
Q

Audience

A

def

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7
Q

Processo comunicativo

A

.

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8
Q

Utopia/distopia

A

.

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9
Q

Storia/mondo narrativo

A

.

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10
Q

Paradigmi comunicativi

A

.

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11
Q

Paradigma multimediale

A

.

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12
Q

Paradigma multicanale

Fenomeni crossmediali e transmediali

A

.

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13
Q

Cultura partecipativa

A

.

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14
Q

Lawrence Lessing

A

.

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15
Q

Henry Jenkins

A

.

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16
Q

Forme di partecipazione

A

Altieri

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17
Q

Tendenza economica

A

.

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18
Q

Conseguenze modifica paradigmi culturali

A

.

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19
Q

Componenti brand

A

5

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20
Q

Brand relazionale

A

.

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21
Q

Epoche brand

A

.

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22
Q

Copy strategy

A

5

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23
Q

Categorie campagne comunicazione

A

3

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24
Q

Storytelling in ambito corporate

A

.

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25
Q

Branded entertainment

A

.

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26
Q

Audiovisivo

A

def

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27
Q

film

A

.

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28
Q

trailer

A

.

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29
Q

web serie

A

.

30
Q

title design

A

.

31
Q

video pubblicitario

A

.

32
Q

videoarte

A

.

33
Q

videoscenario

A

.

34
Q

Project workflow

A

5

35
Q

Conseguenze digitalizzazione

A

.

36
Q

Digitalizzazione della stampa

A

.

37
Q

prima fase stampa

A

.

38
Q

seconda fase stampa

A

.

39
Q

terza fase stampa

A

.

40
Q

quarta fase stampa

A

.

41
Q

Subvertising

A

3

42
Q

Attivismo mediale

A

4

43
Q

Multimodale

A

.

44
Q

Giornalismo multimediale

A

.

45
Q

Giornalismo crossmediale

A

.

46
Q

Giornalismo transmediale

A

.

47
Q

Principi transmedia journalism

A

8

48
Q

Il ruolo del design nella transmedia practice

A

.

49
Q

Transmedia design

A

.

50
Q

Sospensione dell’incredulità

A

.

51
Q

Costruzione del mondo

A

bottom up creation

top down crafting

52
Q

elementi mondo narrativo

A

7

53
Q

Elementi della narrazione nel mondo narrativo

A

4

54
Q

Strategie narrative delle storie

A

2

55
Q

Strutture narrative di una storia

A

5

56
Q

Sistemi transmediali, tipi

A

.

57
Q

Definizione della strategia multicanale

A

1

58
Q

Scelta dei canali

A

6

59
Q

Cinema

A

breve recap

60
Q

Televisione

A

evoluzione assetti proprietari
digitalizzazione segnale
nuove forme di consumo
Transiti

61
Q

Radio

A

.

62
Q

Editoria

A

recap

63
Q

Mobile

A

sms-3G
social media-social network
tipologie di social network (8)

64
Q

In che modo diversi canali possono essere collegati tra loro?

A

Touchpoint

Bridge

65
Q

Come si accede ai contenuti sui canali?

A

Rabbit hole

point of entry

66
Q

Participation inequality

A

.

67
Q

Fasi per coinvolgere l’audience

A

5

68
Q

Classificazione dell’esperienza (audience)

A

Lean back experience

lean forward experience

69
Q

Azioni possibili per audience engagement

A

The power law of partecipation (Mayfield)

70
Q

Motivazioni che spingono le persone a farsi coinvolgere nell’esperienza transmediale

A

5

71
Q

Strumenti per far sí che le audience interagiscano con un progetto transmediale

A

3 (Phillips)

72
Q

In che modo le persone sono coinvolte nelle fasi progettuali e di sviluppo dei contenuti?

A

crowdsourcing

crowdfounding

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