RIF Test Prep Flashcards
Retail
Is the process of selling products and/or services to customers to earn a profit.
Retailer
As a business or person that sells products and/or services to customers.
Customers
Or shoppers, are people who purchase goods or services from a business.
Products
Also called merchandise, are physical goods that are bought and sold, such as food, clothes, and household items.
Services
Are intangible (they can’t be physically owned by the customer) transactions, such as lawn mowing, hair care services and personal training.
Goal of Retail
To provide customers with the merchandise and services they want—when, where, and how they want to purchase them.
Buying
The branch of retail responsible for selecting and purchasing merchandise.
Selling
In retail, this refers to the sale of consumer goods, or final goods, by businesses to end consumers.
Which is not considered a good?
Bicycle
Helmet
Bike repair
New bike tires
Bicycle
Helmet
Bike repair
New bike tires
Which is not considered a service?
Personal training
Lawn mowing
Video streaming
Soccer ball
Which is not considered a service?
Personal training
Lawn mowing
Video streaming
Soccer ball
Multichannel Retailing
Employing multiple distribution channels that complement their brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers’ reviews, and make actual purchases. The different channels do not work together
Omnichannel Retailing
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
A popular store offers purchasing in-store and online. Items purchased online must be returned online, and items purchased in-store must be returned in-store. This is an example of:
Multichannel retailing
Omnichannel retailing
Mixed-channel retailing
Alternate-channel retailing
Multichannel retailing
Omnichannel retailing
Mixed-channel retailing
Alternate-channel retailing
A company whose stock is not traded on the stock market. Can be a large business with many locations (Meijer):
Independent retailer
franchise retailer
Corporation
Private
This retailer is a large company with many retail locations, but whose stock is not traded on the stock market:
Independent retailer
franchise retailer
Corporation
Private
A retailer owned by a single person or partnership and not operated as part of a larger retail institution:
Independent retailer
franchise retailer
Corporation
Private
This retailer is a owned by an individual–typically a single store or a small, regional chain:
Independent retailer
franchise retailer
Corporation
Private
A business that is owned by many investors:
Independent retailer
franchise retailer
Corporation
Private
This retailer is has shareholders through publicly-traded stock. It usually has centralized decision-making for its many locations:
Independent retailer
franchise retailer
Corporation
Private
A chain that is centrally managed but individually owned (e.g., McDonalds, Subway):
Independent retailer
franchise retailer
Corporation
Private
This retailer has a license granted to another entity to retail their products or services in a particular area:
Independent retailer
franchise retailer
Corporation
Private
Product Lifecycle
- Selection 2. Allocation 3. Distribution 4. Selling 5. Markdowns
Selection
Choosing the correct products to buy to sell in a store.
Product Categories
Types of merchandise organized into groups
Allocation
Distributing merchandise from the manufacturer to a retailer’s location, including stores, distribution center or other locations.
Distribution
Shipping items from a distribution center to replenish items that have been sold in the stores.
Difference between allocation and shipping
Allocation is deciding what should go where
Distribution is actually shipping it there
Distribution Centers (DC)
A warehouse that receives merchandise from multiple vendors and distributes it to multiple stores.