Rhetorical Devices Flashcards
Be able to identify and explain the three main types of rhetorical device.
Rhetoric
the art or skill of speaking or writing formally and effectively
Ethos
a rhetorical device that uses the credibility or trustworthiness of the speaker
Pathos
a rhetorical device that appeals to emotion or imagination
Logos
a rhetorical device that appeals to logic and reason
ETHOS, PATHOS, OR LOGOS? “I’m Barack Obama, and I approve this message.”
ANSWER: Ethos. Barack Obama is a well-known figure; we can infer that he is using his status to persuade the viewer/listener.
ETHOS, PATHOS, OR LOGOS? “Have it your way at Burger King.”
ANSWER: Pathos. This ad wants you to feel like you have more choices at Burger King than at other restaurants.
ETHOS, PATHOS, OR LOGOS? “Sprint’s network is 99% as good as Verizon’s.”
ANSWER: Logos. The use of statistics (“99% as good”) is trying to demonstrate that you can prove how good Sprint’s network is.
“Will you join in the battle to give every citizen an escape from the crushing weight of poverty?” is an example of…
PATHOS. LBJ is trying to make the listener feel empowered.
“There is not enough housing for our people or transportation for our traffic” is an example of…
LOGOS. LBJ is using facts to make his point.
If you think, “I can trust this guy- he really knows what he’s talking about”, that’s…
ETHOS (credibility)
If you think, “Wow, 75 percent of people liked Diet Coke more than Diet Dr. Pepper! I know what I’m gonna buy at HEB!”, that’s…
LOGOS (facts)
If you think, “Holy crap, that Geico commercial was funny as hell!”, that’s…
PATHOS (emotions)
