Rhetorical Appeals Flashcards
0
Q
Ethos
A
Demonstrate that they are credible and trustworthy
Speakers
Greek for “character”
1
Q
Logos
A
Reason, offers clear and rational ideas
Think logically to appeal
Greek for “embodied thought”
2
Q
Pathos
A
Appeal to emotions, values, desires, hopes, fears, prejudices, etc
Propagandistic in purpose and more polemical than persuasive
