Rhetoric Flashcards
(study for test)
Aristotle’s definition of rhetoric:
the faculty of discerning in any given case the available means of persuasion
Seven Liberal Arts in Antiquity according to Plato in the Middle Ages
Trivlum:
- rhetoric (opposite of dialect: finding the truth)
- grammar (way of phrasing)
- logic
Quadrivium (more abstract)
- astronomy (space and time in Europe)
- mathematics (arithmetic: numbers)
- geometry (space)
- music (numbers in time)
The Rhetorical Situation
3 part relationship between rhetor, argument, and subject (rhetorical triangle)
Cicero’s 3 Goals of Rhetoric
1) Change audience’s emotions (mood)
2) Change their opinion (mind)
3) Get them to act (hardest)
Inside the rhetorical triangle: exigence:
what makes argument important and timely (now, so what), why does it matter, why does it matter now
Inside the rhetorical triangle: Kairos:
the supreme moment or optimum time
intrinsic vs extrinsic
intrinsic:
- importance and timeliness that rhetor builds within the piece itself
extrinsic:
- something out in the world
- target audience already knows
- importance already established
Relationship between rhetor and audience
appeals to ethos: What can I say to make the audience trust me?
Relationship between subject and audience:
appeals to pathos: What can I say that will make the audience feel a particular way about the subject?
Relationship between subject and rhetor:
appeals to logos: What knowledge about the subject should I explain or discuss?
Rhetor Considerations
[decorum]
- credibility
- profession
- education + degree
- personal experiences
- nationality
- ethnicity
- gender
- sexual orientation
- age
- class
- race
- accolades
- charisma
Appeal (modes of persuasion): what tactic/angle do O need to take
devices, choices, strategies (concrete choices made or devices) –> actual implementation
Audience Considerations
Who is reading or listening? Where and when?
- publication date: moment vs after X years
Is target audience supports or opponents?
- political: both
- overhearers: people outside nation (don’t get vote, still effects them)
Primary: target audience: trying to persuade or effect
- immediacy: same time period
Secondary: not immediately effected, not trying to persuade
- How are they accessing this piece
- speech, lecture, TV, online, magazine, newspaper
Subject Considerations
[purpose]
- to inform, explain something
- to persuade
- to entertain
- to celebrate/honor/memorialize/ blame
familiarity: How familiar are tehy with it? timeliness?
Is muy subject specialized or non specialized?
What kind of subject is it?
- personal
- political
- religious
- scientific
- cultural
- historical
- social
- legal
Cicero’s 5 Rhetoric Canons
- essential elements of any argument:
Invention, Arrangement, Style, Memory, and Delivery
1st Canon of Rhetoric: Invention
- generating an argument; finding ideas that already exist, not creating from nothing
- what is it about–> reach in and pick an idea