Rhetoric Flashcards

(study for test)

1
Q

Aristotle’s definition of rhetoric:

A

the faculty of discerning in any given case the available means of persuasion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Seven Liberal Arts in Antiquity according to Plato in the Middle Ages

A

Trivlum:
- rhetoric (opposite of dialect: finding the truth)
- grammar (way of phrasing)
- logic
Quadrivium (more abstract)
- astronomy (space and time in Europe)
- mathematics (arithmetic: numbers)
- geometry (space)
- music (numbers in time)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The Rhetorical Situation

A

3 part relationship between rhetor, argument, and subject (rhetorical triangle)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Cicero’s 3 Goals of Rhetoric

A

1) Change audience’s emotions (mood)
2) Change their opinion (mind)
3) Get them to act (hardest)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Inside the rhetorical triangle: exigence:

A

what makes argument important and timely (now, so what), why does it matter, why does it matter now

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Inside the rhetorical triangle: Kairos:

A

the supreme moment or optimum time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

intrinsic vs extrinsic

A

intrinsic:
- importance and timeliness that rhetor builds within the piece itself
extrinsic:
- something out in the world
- target audience already knows
- importance already established

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Relationship between rhetor and audience

A

appeals to ethos: What can I say to make the audience trust me?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Relationship between subject and audience:

A

appeals to pathos: What can I say that will make the audience feel a particular way about the subject?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Relationship between subject and rhetor:

A

appeals to logos: What knowledge about the subject should I explain or discuss?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Rhetor Considerations

A

[decorum]
- credibility
- profession
- education + degree
- personal experiences
- nationality
- ethnicity
- gender
- sexual orientation
- age
- class
- race
- accolades
- charisma
Appeal (modes of persuasion): what tactic/angle do O need to take
devices, choices, strategies (concrete choices made or devices) –> actual implementation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Audience Considerations

A

Who is reading or listening? Where and when?
- publication date: moment vs after X years
Is target audience supports or opponents?
- political: both
- overhearers: people outside nation (don’t get vote, still effects them)
Primary: target audience: trying to persuade or effect
- immediacy: same time period
Secondary: not immediately effected, not trying to persuade
- How are they accessing this piece
- speech, lecture, TV, online, magazine, newspaper

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Subject Considerations

A

[purpose]
- to inform, explain something
- to persuade
- to entertain
- to celebrate/honor/memorialize/ blame
familiarity: How familiar are tehy with it? timeliness?
Is muy subject specialized or non specialized?
What kind of subject is it?
- personal
- political
- religious
- scientific
- cultural
- historical
- social
- legal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Cicero’s 5 Rhetoric Canons

A
  • essential elements of any argument:
    Invention, Arrangement, Style, Memory, and Delivery
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

1st Canon of Rhetoric: Invention

A
  • generating an argument; finding ideas that already exist, not creating from nothing
  • what is it about–> reach in and pick an idea
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

2nd Canon of Rhetoric: Arrangement

A
  • order in which you present your material can have a significant impact on the success or failure of your argument
17
Q

3rd Canon of Rhetoric: Style

A
  • expression: the complexity of language offers innumerable possibilities for expressing your argument to your specific audience in a particular situation
18
Q

4th Canon of Rhetoric: Memory

A
  • techniques used to remember (pneumonics) a speech; “mind palace” approach: mental cues in a familiar place
19
Q

5th Canon of Rhetoric: Delivery

A
  • oral delivery techniques: volume, speed, tone, emphasis: but also think of visual representation modes
20
Q

4 Modes of Discourse

A
  • genres of writing and speech
  • what manner you are in
    Narration, Description, Persuasion, Exposition
21
Q

1st Mode of Discourse: Narration (storytelling)

A
  • used in tandem with other rhetorical strategies or as the dominant mode –> could be entertainment (novels, short stories)
  • chronological (principle of arrangement: time)
22
Q

2nd Mode of Discourse: Description

A
  • sense, perception, imagery, providing a scene
  • spatial (principle of arrangement: space) (putting things in space)
23
Q

3rd Mode of Discourse: Persuasion

A

argument (can pop into other modes)

24
Q

4th Mode of Discourse: Exposition

A

(informing rather than persuading
- example
- process analysis
- division/classification (breaking it down, making it a part of something)
- comparision/contrast
- definition
- cause/effect

25
Q

3 Kinds of Rhetorical Discourse

A
  • Forensic (judicial: blame) PAST: issues of blame, justice
  • Deliberative (legislative: choices) FUTURE: policy, choice
  • Epideictic: demonstrative (ceremonial: values) PRESENT: virtues and vices, praise: panegyric, encomium
    blame: incentive
26
Q

syllogism

A

a statement of logical reasoning consisting of a major premise, minor premise, and a conclusion

27
Q

Fallacies within Syllogisms

A
  • a mistaken belief
  • results in deductive and inductive reasoning
28
Q

deductive reasoning

A

we deduce the conclusion from the premises. If major and minor premise are true, conclusion must be as well
- formal fallacy: if one premise is not true
ex: “some men are moral” – faulty major premise

29
Q

inductive reasoning

A

involves arguing from particulars to universals (is not 100% provable)
- open to fallacies: does not mean they are not viable, they just do not rise to level of a logical proof
- all A’s in middle school –> not proof for future

30
Q

Enthymeme (2-part argument)

A

one or more premises left unstated
- all 3 parts of argument are rarely expressed in informal or public situations
- fill in the gap: involved in a persuasive argument

31
Q

decorum: part of ethos

A

meeting your audiences expectations: making you agreeable, the art of fitting in, fitting into the groups expectations
The audience decides the rhetorical situations decorum: they make the rules: you do not have to follow them but you do if you want to be persuasive

32
Q

characteristics of a perfect audience (according to Cicero and Heinrich)

A
  • receptive, attentive, and well-disposed towards you
33
Q

Rhetorical Virtue

A
  • the appearance of virtue: the person can be true or it can be faked. It requires adaptation, you adapt to the values of the audience, being right does not matter
    rhetorical value: constitute what people value (honor, faith, steadfastness, money, toys), support your audiences values, this will earn you the appearance of virtue–> makes you appear aggreable