Rhetoric Flashcards
Rhetoric
The art of persuasion through language (textual, visual, body)
Important Because
- We want to be skeptical of forces that will separate us from our attention.
- Understanding rhetoric makes you a more informed citizen
- Understanding rhetoric will get you places (Job interview, good leadership skills)
- Helps with communicating with people you care about (platonic or romatic)
Pathos
Appeal to emotion
Makes people like you more. A person who is seen as relatable can gain more supporters.
Ethos
Appeal to character
This is when you’re telling your audience that you are well-meaning, kind, knowledgeable, and reliable.
Logos
Appeal to logic
When a speaker uses data (hard numbers) and reason (logical arguments) to persuade.
Fallacy
Flawed argument
Pathos Fallacy:
Exploitative, cynical, smug. Common in politics.
False Dillema Fallacy
Pathos
creates an either-or choice in which the answer seems really obvious. This fallacy gives the impression that the choice is obvious when it’s really not.
Slippery Slope Fallacy
Pathos
When a person exaggerates the consequence of a specific action or choice.
Ex: “If I extend your curfew, you’ll go out and meet some bad people, and next thing you know you’re dead in a ditch somewhere.”
Bandwagon / Appeal Fallacy
Pathos
Makes the case that since a lot of people agree with its argument, it must be right.
Sentimental Appeals
Pathos
Focus on creating specific emotional responses. They can appeal to our desire to protect the helpless or present some heartwarming idea we need to defend.
Ethos Fallacy
Ethical. Instances in which people expressed flawed authority or morality.
Appeal to false authority
Ethos
Saying a claim is true simply because an authority figure made it
Moral Equivalence
Ethos
Arguer diminishes something that’s a big deal by comparing it to something small, or compares something small to something that’s a big deal.
Ex: You wouldn’t steal a car, so why would you pirate a movie?
Ad Hominem
Ethos
Attacks the person, rather than his arguments.