Revision Flashcards
What is Quantitative Research?
Things that can be measured
Numbers/Statistics
Large samples (allows generalization of wider population)
Strengths of Quantitative Research?
Large numbers
Complex patterns
Weakness’ of Quantitative Research?
Lack of depth
Experience?
‘Controlled’
What is Qualitative research?
Words, images and actions
Small sample size
In depth insights
Three strengths of Qualitative Research?
Context
Depth
Flexibility
Three weekness’ of Qualitative Research?
Subjectivity
Clarity
Time
What does Ontology represent?
Represents the nature of reality -
How do we view the world?
What is real?
What does Epistemology represent?
Represents the nature of knowledge -
What is knowledge?
How do we know what we know?
What does Methodology represent?
Represents the process of research -
How do we gain knowledge? (includes our overall design and methods)
What is Paradigm?
A world view, Interpretive framework, and/or set of beliefs that guide our actions
- Influences, and is influenced by,our ontological, epistemological, and methodological preferences
What is the Positivism perspective?
‘Empiricist’ view of the world characterised by a search for ‘the truth’ (i.e., facts)
Typically quantitative
What is Interpretivism perspective?
‘Constructivist’ view of the world characterised by a search for understanding of the complexity of individuals’
Largely qualitative
What is Pragmatism perspective?
Prioritises the research problem and the use of approaches that the researcher believes are most suitable to understand it
Employ quantitative and qualitative methods, which they suggest might overcome the strengths and limitations of each approach alone
What is Thematic Analysis?
A method for identifying and analysing patterns in qualitative data (flexible yet uncertain)
What is Content Analysis?
A method that aims to systematise, reduce and interrogate the content of data by counting what is in it or by coding and identifying themes and category consistencies at manifest or latent level