Reviewer Quiz 2

Question 1

Data that cannot be counted, measured or easily expressed using numbers.

Answer 1

Qualitative

Question 2

Information a company collects directly from its customers and owns.

Answer 2

First-party data

Question 3

The process of cleaning and transforming raw data prior to processing and analysis.

Answer 3

Data preparation

Question 4

Is any information collected by an entity that does not have a direct relationships with the user the data is being collected on.

Answer 4

Third-party data

Question 5

Indicates how reliable a given dataset is across key dimensions like completeness, consistency, accuracy, and more.

Answer 5

Data quality

Question 6

Information all about consumers, from their household, demographic and lifestyle details to their behaviors and buying.

Answer 6

Consumer analytics data

Question 7

A numerical type of data that includes whole, concrete numbers with specific and fixed data values determined by counting.

Answer 7

Discrete data

Question 8

Ensure your data is consistent within the same dataset and/or across multiple data sets.

Answer 8

Consistency

Question 9

Data that can take any value.

Answer 9

Continuous

Question 10

Data that can be counted or measured in numerical values.

Answer 10

Quantitative