Reviewer Flashcards
Is the action or business of promoting and selling products or services
Marketing
Is the process of dealing with or controlling things or people.
Management
Is the direct of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segments with the goal of maximizing sales of a particular product or service
Marketing management
Meaning of 5Cs
Customer
Company
Content
Collaborators
Competitors
STP stand for?
Segmentation Targeting Positioning
4Ps
Product
Price
Place
Promotion
The act of obtaining a desired object from someone by offering something of value in returned is called?
Exchange process
A person or organization with a want or need sho is willing to give money or some other personal resource to address this end
The customer (or buyer)
A physical good, a service , experience or idea designed to fill the customer’s want or need
The product
The company or organization offering a need-satisfying thing, which may be a product, service, experience or idea
The provider (or seller)
The terms around which both parties agree to trade value for value (most often, money for product)
The transaction
Marketing creates a _________________ that the company offers price to its customer ?
Bundle of goods and services
The customers identifies that something is lacking - a need or a desired has to be satisfied.
Pre-purchase phase
The consumer is crating a consideration set that includes all the brands that are deemed potential candidates for purchase and that excludes all the brand that have been rejected.
Purchase phase
Buyers assess their purchase and the purchase process, posing question about customer satisfaction, repurchase intention the likelihood of generating word of my mouth
Post-purchase phase
