Reviewer

Question 1

The basic unit of meaning in semiotics

Answer 1

Signs

Question 2

The form that the sign takes

Answer 2

Signifier

Question 3

The concept or idea that the signifier refers to

Answer 3

Signified

Question 4

The literal, primary meaning of a sign

Answer 4

Denotation

Question 5

The secondary, cultural meanings that a sign acquires beyond its literal meaning

Answer 5

Connotation

Question 6

Overall system of language

Answer 6

Langue

Question 7

Individual utterances

Answer 7

Parole

Question 8

a secondary level of meaning that attaches cultural and ideological significance to signs

Answer 8

Myth

Question 9

The practice of deconstructing cultural texts to uncover the underlying meanings and ideologies

Answer 9

Semiotic Analysis

Question 10

The broader frameworks within which individual cultural expressions occur, shaping and constraining meaning

Answer 10

Cultural Systems

Question 11

The idea that texts (signs) reference or draw upon other texts (signs), creating layers of meaning

Answer 11

Intertextuality

Question 12

The linear combination of signs

Answer 12

Syntagm

Question 13

The set of all possible signs that can occupy a particular position in a syntagm

Answer 13

Paradigm

Question 14

Systems of signs which have a particular meaning within a specific culture or context.

Answer 14

Codes

Question 15

Resembles the thing it signifies (e.g., a drawing of a dog).

Answer 15

Icon

Question 16

Directly linked to its object through a causal relationship (e.g., smoke indicates fire).

Answer 16

Index

Question 17

Arbitrarily linked to its meaning through societal agreement (e.g., traffic lights, language)

Answer 17

Symbol

Question 18

Importance of Semiotics

Answer 18

Understanding Communication
Differentiating Signs
Cultural Context
Mediated Age