Review Questions Flashcards
1
Q
Conversion
A
- Measures whether or not a customer completes a call to action
- Ex: Seeing an ad on Facebook and clicking it
2
Q
OTLP vs. OLAP example
A
- OTLP: booking a transaction (flight)
- OLAP: separating group of transactions and analyzing them, then coming up with insight and decision making tools
3
Q
What does The Long Tail allow us to measure?
A
- Allows us to measure where revenue comes from
- Businesses that operate online and better than Brick & Mortar
4
Q
What effect do HIPPA, Sarbanes Oxley and HITECH have on ERP?
A
These laws affect the way information can be transmitted due to privacy and security
5
Q
When should a company build an ERP?
A
- Talent
- Money
- If building system will give advantage
6
Q
When should a company buy an ERP?
A
- No access to talent
- Little time/money
- If you don’t think you will get a tangible competitive advantage from building
