Review of Features and Benefits

Question 1

What is a feature?

Answer 1

A fact, part or characteristic of a product.

Question 2

What is a benefit?

Answer 2

How a feature can be used or can help a customer.

Question 3

What are the 3 categories of benefits?

Answer 3

Emotional: how the product will make a customer feel.

Functional: what the feature does for the customer.

Economic: what the feature enables in terms of money and time.

Question 4

Research indicates you’ll be much more likely to make a sale when you talk about:

a) features, or;
b) the benefits of those features?

Answer 4

b) the benefits of those features.

This way, you give your customers a good reason to be interested in continuing the conversation.

Question 5

Is ‘covered in dark chocolate’ a feature or benefit?

Answer 5

Feature

Question 6

Is ‘tastes great’ a feature or benefit?

Answer 6

Benefit

Question 7

Is ‘full of cherries and coconut’ a feature or benefit?

Answer 7

Feature

Question 8

Is ‘compact source of energy’ a feature or benefit?

Answer 8

Benefit

Question 9

Is ‘buy the large bar at the small bar price’ a feature or benefit?

Answer 9

Feature

Question 10

Is ‘gives you more for less money’ a feature or benefit?

Answer 10

Benefit

Question 11

Is ‘go in the draw to win a red Vespa’ a feature or benefit?

Answer 11

Feature

Question 12

Is ‘just by buying a Cherry Ripe, you could be a winner’ a feature or benefit?

Answer 12

Benefit

Question 13

Is ‘bag of 6 cookies’ a feature or benefit?

Answer 13

Feature

Question 14

Is ‘plenty to share with friends’ a feature or benefit?

Answer 14

Benefit

Question 15

Is ‘chocolate chip’ a feature or benefit?

Answer 15

Feature

Question 16

Is ‘delicious chunks of chocolate in every bit’ a feature or benefit?

Answer 16

Benefit

Question 17

Is ‘peanut brownies’ a feature or benefit?

Answer 17

Feature

Question 18

Is ‘full of peanuts in every mouthful’ a feature or benefit?

Answer 18

Benefit

Question 19

Is ‘chewy’ a feature or benefit?

Answer 19

Feature

Question 20

Is ‘the taste sensation will last longer’ a feature or benefit?

Answer 20

Benefit

Question 21

Is ‘your paint work is kept in original condition’ a feature or benefit?

Answer 21

Benefit

Question 22

Is ‘chemicals are bio-degradable’ a feature or benefit?

Answer 22

Feature

Question 23

Is ‘scratch free guarantee’ a feature or benefit?

Answer 23

Feature

Question 24

Is ‘your car is sparkling clear when it leaves the car wash’ a feature or benefit?

Answer 24

Benefit

Question 25

Is ‘your car is blow-dried’ a feature or benefit?

Answer 25

Feature

Question 26

Is ‘save money on your next car wash’ a feature or benefit?

Answer 26

Benefit

Question 27

Is ‘two car washes for the price of one’ a feature or benefit?

Answer 27

Feature

Question 28

Is ‘the car wash is environmentally friendly’ a feature or benefit?

Answer 28

Benefit

Question 29

Benefit

Answer 29

Feature

Question 30

Is ‘great value’ a feature or benefit?

Answer 30

Benefit

Question 31

Is ‘the cold drink is ready for you’ a feature or benefit?

Answer 31

Feature

Question 32

Is ‘will satisfy even the biggest thirst’ a feature or benefit?

Answer 32

Benefit