Review 3 Elasticity Flashcards
Price elasticity of demand
the percentage change in the quantity of a product demanded divided by the percentage change in the price that caused the change in quantity. The price elasticity of demand indicates how responsive consumers are to changes in a product’s price.
When the price of widgets was $10, buyers bought 550 widgets. When the price increased to $14, widget sales dropped to 450 widgets. Calculate the price elasticity of demand in this situation.
[(Q0-Q1)(P0+p1)]/[(Q0+Q1)(P0-P1)]
[(550-450)(10+14)]/[(550+450)(10-14)]
0.6
Meaning of “demand is elastic”
change in price changes the quantity demanded
Meaning of “demand is inelastic”
changes in price does not change quantity demanded
Meaning of “demand is perfectly inelastic”
despite an increase in a product’s price, consumers still purchase the same amount of it
Meaning of “demand is unit elastic”
the percentage change in quantity demanded of a product is equal to the percentage change in its price. A curve with a decreasing slope results. Sales revenue (price x quantity sold) is constant.
The slope of a demand curve that is more elastic with have a _________________ slope.
smaller/flatter/less steep
Price elasticity of supply
the percentage change in the quantity of a product supplied divided by the percentage change in the price that caused the change in quantity supplied. The price elasticity of supply indicates how responsive sellers are to changes in a product’s price.
When the price of widgets was $11, sellers were willing to sell 500 widgets. When the price increased to $13, widget sellers were willing to sell 700 widgets. Calculate the price elasticity of supply in this situation.
[(500-700)(11+13)]/[(500+700)(11-13)]=
2
What factors determine a product’s price elasticity of demand?
availability of good substitutes (competition)
share of the typical consumer’s total budget expended on a product
if the product is considered a luxury or a necessity
time buyers have to adjust to the price change
Assume that Exxon increased the price of its gasoline 10% and that consequently its gasoline sales dropped 5%. Calculate the price elasticity of demand in this situation.
5/10=0.5
If the price elasticity of demand is less than 1, the demand is
inelastic
If the price elasticity of demand is greater than 1, the demand is
elastic
If the price elasticity of demand is 1, the demand is
unitary
If the price elasticity of demand is less than 1, increasing the price of the product will ___________ the total revenue of the company.
increase