Revenue Flashcards
1
Q
Revenue Maximisation
A
When marginal revenue = 0
If price decreased or increased, total revenue would fall
2
Q
Revenue Synergies
A
The ability to raise prices or sell more products (greater revenue) after a merger/acquisition than the two companies would have been able to do separately
3
Q
Average Revenue Curve (u)
A
-
4
Q
Maximum Total Revenue Curve (u)
A
-
Company should continue to produce up until and including the point where Marginal Revenue = 0 (revenue maximisation)
