Resurgence and Optimization Flashcards
1
Q
What led to the resurgence of animated GIFs in Web 2.0?
A
The resurgence was driven by photo-sharing platforms and social networking sites like Tumblr, Imgur, and Google Plus, which supported GIF animations, leading to their popularity in a more subtle and professional manner.
2
Q
What did Dell’s research reveal about the effectiveness of using animated GIFs in emails?
A
Dell’s research showed that GIF-centric emails could boost open rates by 6%, increase click rates by 42%, drive a 103% increase in conversions, and grow revenue by 109%.
