Response Bias Flashcards
Response Biases
Cognitive biases in which the respondent feels compelled to respond in a certain way rather than reflect their true beliefs
*Individually held, somewhat constant, cognitive style of responding
What can response bias affect?
Reliability and validity of the measurement
Acquiescence Bias
- Yea-saying
* *When an individual agrees with statements without regard for the statement’s meaning
What is an approach to dealing with/later identifying Acquiescence Bias?
Employ a balance of positively- and negatively-worded items reflecting the intended content
Do people tend to default to a positive or a negative answer
Positive
If you see definite bias in your data, what should you do?
Scrap the data!
Extreme reporting
Overuse of extreme options
Moderate reporting
Avoidance of extreme options
How can you deal with extreme reporting?
- Include questions that people couldn’t really care about
* Ensure adequate sample size in case you need to remove some subject’s data
Social Desireability
The tendency for a person to respond in a way that seems socially appealing, regardless of their true characteristics
**Over-reporting of good Bx and underreporting of negative Bx
What can the researcher done to deal with or identify social desirability bias?
Employ a scale that measures socially desirable responding, and set an a priori cut-off
*If a participant answers in a socially desirable manner on THAT scale, they will likely do so in the actual research
What is an example of a scale used for social desirability bias?
Marlowe-Crowne Social Desirability Scale
Malingering
When an individual “fakes bad”…generally for some secondary gain
It is estimated that malingering occurs in __% of general psych evaluations
7.3-27%
But this has been updated to 10-30%
How can you reduce and test for malingering?
*Reduce: a higher level of contact between the assessor and the test-taker
- Test:
- *Rae memory test
- *Dot counting test