RESOURCES Flashcards
WHAT IS COMPETITIVE ADVANTAGE
SOMETHING THE COMPANY HAS OR DOES THAT WILL GIVE AN ADVANTAGE OVER ITS RIVALS
WHAT ARE THE TYPES OF COMPETITIVE ADVANTAGE?
COST ADVANTAGE - WHEN THE COMPANY SELLS SIMILAR PRODUCTS, BUT FOR A LOWER PRICE
DIFFERENTIATION ADVANTAGE - WHEN THE COMPANY SELLS UNIQUE PRODUCTS FOR A HIGHER PRICE
DEFINE RESOURCES AND THEIR ROLE IN FIRM’S SUCCESS
RESOURCES ARE HUMAN, FINANCIAL, PHYSICAL AND KNOWLEDGE FACTORS THAT PROVIDE A FIRM THE MEANS TO PERFORM.
THE MAIN ROLE IS TO INFLUENCE IN THE COMPANY’S STRATEGIC CHOICE.
WHAT AR TANGIBLE AND INTANGIBLE RESOURCES
TANGIBLE RESOURCES ARE PHYSICAL ASSTES A COMPANY’S OWNS (RAW MATERIAL, EQUIPMENT, LAND)
INTANGIBLE ASSETS ARE THE TECHNOLOGIES, REPUTATION AND CULTURE THAT THE FIRM HAS
WHAT ARE CAPABILITIES?
ARE A COMBINATION OF PEOPLE, PROCESSES AND ASSETS USED TO TRANSFORM INPUTS IN OUTPUTS
NAME THE ORGANIZATIONAL CAPABILITIES?
ORGANIZATIONAL COMPETENCE ( THE CAPACITY TO PERFOM AN ACTIVITY)
ORGANIZATIONAL CAPABILITY ( IS AN INTERNAL CAPABILITY THAT IS PERFORMED BETTER THAN ANOTHER INTERNAL CAPABILITY)
CORE COMPETENCE ( IS A WELL PERFORMED CAPABILITY THAT IS CENTRAL TO THE ORGANIZATION’S STRATEGY)
DISTINCTIVE COMPETENCE ( IS A CAPABILITY THAT IS PERFORMED BETTER THAN THE COMPANY’S RIVAL)