Resource based view Flashcards
1
Q
Resource
A
stock/supply of assets, skills quantities that can draw on when required
2
Q
Tangible resource examples
A
- warehouse
- finance
- IT system
- Productive capacity
- Ownership of raw materials
- low cost manufacturing
3
Q
Intangible resources examples
A
- trade and supplier relationships
- subsidiaries
- specialised or organisational knowledge
4
Q
Key concepts of RBV
A
- competitive advantage results from an organisations possession of unique immobile resources
- advantage from within the firm role is to seek opportunities to achieve advantage
- bundles of integrated resources (competencies) are more likely to be unique
5
Q
How to use RBV in practice?
A
- step back and take a helicopter view
- identify why your customers value you
- trade back inside to uncover origins of the advantage
6
Q
Wider view categories
A
- Functionally related competencies
- Market access related competencies
- integration related competencies
7
Q
VIRO test
A
- Valuable
- Rare
- Imitable
- Organisation
8
Q
RBV limitations
A
- difficult for managers to implement
- inconsistent terminology
- Dynamic world
- says little about how competencies change over time
