researchy stuff Flashcards
1
Q
what is primary research?
A
first hand accounts
2
Q
sources of primary research
A
surveys, interviews
3
Q
what is secondary research?
A
second hand accounts
4
Q
sources of secondary research
A
books, magazines, tv
5
Q
what is qualitative data?
A
detailed info from primary or secondary research
6
Q
qualitative data advantages
A
key relevant details
7
Q
qualitative data disadvantages
A
time consuming
8
Q
what is quantitive data?
A
lots of short answer responces
statistics
9
Q
advantages of quantitative data
A
quick and easy
10
Q
disadvantages of quantitative data
A
lacks detail
