Research Proposal Flashcards
Five Ps of the research process
Purpose of the research
Plan of the research
Performance of the research
Processing of the research
Preparation of the research
a document that provides basic information about the research process that will be used.
research proposal
depth of information within each section will depend primarily on the cost and complexity of the study
Research proposal
issues that may have prompted the research or that are pertinent to the research situation
Introduction and background information
Usually are based on the Request for Proposal or the reasons why the study is needed. Comes from addressing the marketing problem you have initially identified
Research objectives or questions
Identifies if the research will be exploratory, descriptive, or causal.
Research design
where the sample will be drawn
Target population
stated with the goal of ensuring the sample will be representative of the target population.
Sample size and selection method
The size and sample has a significant impact on the cost and time frame of the study as does the method of collecting the data.
Sample size and selection method
provides information for budgeting
Cost and time frame of the study
BASIC FUNCTIONS OF MARKETING RESEARCH
EXPLORATORY
DIAGNOSTIC
DESCRIPTIVE
PREDICTIVE
a limited understanding or no knowledge at all about a marketing situation or a particular outcome.
EXPLORATORY
Data analysis technics are used to investigate relationships and phenomena within data that have been gathered through research. Useful because it shows interrelationships with data.
DIAGNOSTIC
Gathering and presentation of information about a marketing phenomenon or situation.
DESCRIPTIVE
Allows data to be used to predict or forecast the results of a marketing decision or a consumer action.
PREDICTIVE
