research methods topic 1 Flashcards
primary data
data that the researcher collects themselves for the purpose of that study
secondary data
data that is collected by someone other than the researcher and is already pre existing (eg. government statistics)
positivist
prefer quantitative data and seek to discover patterns of behaviour, they see sociology as a science (functionalist and marxists) (value reliability and representativeness)
interpretivist
prefer qualitative data and seek to understand social actors’ meanings, they reject the idea that sociology is a science (value validity)
quantitative data
numerical data which is objective, easy to analyse and compare
qualitative data
data which is rich in detail and subjective, typically an image or text, it is harder to analyse and compare
validity
how accurate/truthful the results of a study are (typically qualitative data)
reliability
how replicable the study is and how consistent the results of a study are (typically quantitative data)
sampling
a way of selecting participants from the target or whole population
stratified sample
diving the target or whole population into smaller strata (sub-groups)
quasi-random sample
selecting participants every nth time (eg. every 4th house on a row)
ethical issues
-informed consent
-confidentiality and privacy
-harm to participants
-vulnerable groups
-covert research
representativeness
how well the sample represents the whole population
objective
results that are impartial and not influenced by an external factors
subjective
results that are not impartial and have been influenced by external factors