research methods - statistics Types of data.

Question 1

What are the types of data

Answer 1

Quantitative, qualitative and primary, secondary

Question 2

What is the difference between qualitative data and quantitative date

Answer 2

Quantitative data can be converted into graphs and analysed statistically whereas qualitative data is concerned with the interpretation of language.

Question 3

Quantitative data is data that is expressed in words
true or false

Answer 3

false, data is expressed numerically

Question 4

What is qualitative data expressed in

Answer 4

words, descriptive data.

Question 5

How is Quantitative data gained

Answer 5

IT can be gained through individual scores such as the number of words recalled (ordinal), the number of words recalled in seconds (interval) or from self reports methods and the use of close questions.

Question 6

How is qualitative data gained

Answer 6

may take the form a written description of the thoughts, feelings and opinions of participants such as from a notes recorded within an interview, a diary entry or answers from open questions in a questionnaire

Question 7

Strength of quantitative data

Answer 7

• simple to analyse which allows comparison and trends to be established

Question 8

weakness of quantitative data

Answer 8

• lacks depth and meaning to behaviour especially when its complex

Question 9

Strengths of qualitative

Answer 9

• rich detail and depth

Question 10

weaknesses of qualitative

Answer 10

• difficult to analyse and to summarise statistically to establish patterns or trends.

Question 11

write a peel of strength of quantitative

Answer 11

Quantitative data is easier to analyse and compare between groups, allowing for the identification of patterns and trends. This helps draw conclusions about behaviour (e.g., consumer habits, employee productivity). On the other hand, qualitative data, being more wordy, is harder to summarize statistically, making it difficult to compare within the data.

Question 12

write a peel of weaknesses of quantitative

Answer 12

Quantitative data may lack depth in understanding complex behaviours, hindering participants from fully expressing their thoughts, feelings, and opinions on the subject (e.g., consumer preferences in a market study). This limitation reduces the internal validity of the data. In contrast, qualitative data offers rich detail, enabling a deeper understanding of human behaviour.

Question 13

What is primary data

Answer 13

Is data collected by the participants first hand and is specific to the aims of the study.

Question 14

What is secondary data

Answer 14

Data that is collected from a third party, is not specific to the aims of the study and then used by the researcher.

Question 15

Weaknesses of primary data

Answer 15

• it requires time and effort to obtain data and analyse the findings