Research Methods: Section 1 Flashcards
advantage/disadvantage of qualitative data
a: increase validity levels
d: difficult to analyse and draw conclusion
lab experiment
- experiment completely controlled by experimenter
- artificial setting
- real environment characteristics mimicked
advantage/disadvantage of lab experiment
a: replicability of procedures
a: high control over variables
d: loss of validity (artificial)
d: demand characteristics
advantage/disadvantage of online research
a: access to large sample size
a: cost effective
d: limited (surveys/questionnaires)
d: ethical issues (consent/privacy)
two kinds of quasi experiments
- IV (natural experiment)
- no IV (difference study)
natural experiments
naturally occurring events that approximate a controlled experiment, which a researcher exploits and merely observes
difference studies
A kind of quasi experiment. The independent variable is actually not something that varies at all - it is a condition that exists. The researcher records the effect of the ‘quasi-IV’ on a dependent variable.
correlational analysis
use to determine extent of a relationship between two variables (co-variables), type of non-experimental method
correlation coefficient
a statistical index of the relationship between covariables in a correlational anaylsis (from -1 to +1)
advantage/limitation of correlational analysis
a: provide info of strengths of relationship between variables
l: issue of causality
l: measurement of non-linear relationship
naturalistic observation
observing and recording behaviour in naturally occurring situations without trying to manipulate and control the situation
two types of OBSERVATION
Participant and non-participant
advantages/limitations of questionnaires
two types of OBSERVATION
Structured vs. Unstructured
S: aim to gather quantitative data from pre-planned answers
UnS: less rigid, interview content not known in advance
advantages/limitations of interviews
a: complex issues explored
a: subjective meaning gained
l: demand characteristics
l: ethical issue (deception)
advantages/disadvantages of case study
a: allow for detailed qualitative analysis
a: investigates behaviour which could be unethical to create artificially
d: difficult to generalise from individual cases
d: method relies on evidence interpretation, biased
content analysis
observing behaviour by looking at content of things produced, indirect observation (qual or quan)
advantage/disadvantages of content analysis
a: high ecological validity
d: observer bias
meta-analysis
a procedure for statistically combining the results of many different research studies
effective size
how big the differences are between two groups or how strong the relationship is between two continuous variables (correlational study)