Research Methods - Questionaires Flashcards
what is a questionnaire?
list of written questions
what is a postal questionnaire ?
questionnaire that is posted to respondents and posted back to the researcher
what is a self completion questionnaire ?
questionnaire given to respondents to do in their own time and return it
what are close ended questions ?
limited range of possible questions
eg multiple choice
what are open ended questions ?
The respondents are free to
write / express the answer in their own words
what is a pilot study ?
small scale trial run of the first draft of
the questionnaire. It allows the researcher to spot any
mistakes and correct them before carrying out the main survey
what are the practical strengths of questionaires ?
time and money - very cheap and quick method of gathering large amounts of data in short amount of time
e.g. Connor and Dewson carried out research into the
factors that affected w/c students’ decisions about going to uni by sending out 4000
questionnaires to students in 14 different universities around the UK.
- no need to recruit or train interviewers - also saves money
- easy to analyse
- useful to study social change overtime
what are the ethical strengths ?
informed consent if completing questionnaire
anonymity and confidentiality remains as names arent used
what are theoretical strengths ?
reliability ( repeatability)
validity - there’s no researcher bias as researcher isn’t there when they are doing questionnaire
representativeness - reflective of population as questionnaires get sent out in masses
objectivity - unbiased as researcher isnt present
conduct hypothesis testing - allow for testing hypothesis about cause and effect relationships between different variables
practical limitations of questionnaires
researcher might need to offer incentive to get volume of responses higher - this adds to the cost
low response rate - treated like “junk” mail
inflexibility - with close ended qs too much inflexibility
superficial data - data tends to be limited as questionnaires cant be too long otherwise people wont complete them
theoretical limitations -
lack of validity they are a snapshot - interpretivists argue that lack of meaning so there is not a full understanding
data is likely unrepresentative
what is operationalisation of concepts ?
turning key terms into a measurable form. it means that the researcher must clearly define exactly what
they mean by a concept,
what are the strengths of operationalising concepts?
relatively easy if the
respondents are teachers as teachers are highly educated so are more
likely to understand complex language and words.
what are the limitations of operationalising concepts ?
children grasp onto concepts after explaining as concepts are difficult
researcher must express the concept
using simple language. If the children misunderstand the question,
the data gathered will be invalid.
what is a sampling frame ?
Sampling frame is the list from which the researcher gets the sample