Research Methods Key Terms Flashcards
Mundane Realism
How similar a task in an experiment is to an activity in real life.
Observer Effect
Participants alter their behaviour because they realise/know they are being observed.
Overt
Type of observation where participants know they are being observed.
+ Able to gain consent
Covert
Type of observation where participants are unaware that they are being observed.
+ Avoids demand characteristics
Controlled
Type of observation (opposite of naturalistic) where researcher sets up a situation and observes.
Aim vs Hypothesis
Aim = What a study is trying to achieve.
Hypothesis = Specific prediction about what will be found expressed in terms of changes in variables.
Opportunity
Type of sampling where participants are chosen based on the fact that they are easily accessible. (e.g. friends, family)
- Prone to bias, not usually representative
Systematic
Type of sampling where there is a regular system in place to choose participants.
+ Reduces researcher bias
- Potential participants can be excluded (e.g. not on social media) > leads to bias
Volunteer
Type of sampling where participants select themselves (e.g. by responding to an advert)
- Certain personalities are more likely to put themselves forward
Stratified
Type of sampling where participants are selected in proportion to the wider population.
+ Reduces bias
Random
Type of sampling where all participants have equal chance of being selected.
+ Rules of probability suggest it will be representative
- Still may contain bias
Pilot Study
Small version of experiment using planned methodology, often uses opportunity sampling.
+ Allows researcher to ascertain whether the study will be worthwhile
+ Good practice to improve the actual experiment
Ceiling Effect
When ALL/MOST participants score highly on the experiment test - skews the data.
Repeated Measures
[Experimental Design]
Every participant completes every condition.
+ Minimises participant variables
Independent Groups
[Experimental Design]
Each participant takes part in a single condition.
+ Avoids order effects
Matched Pairs
[Experimental Design]
A mix of RM and IG, participants only complete one condition but they are matched to people of similar demographic in other group.
Order Effects
[Experimental Design]
Change in participants’ performance due to repetition.
Event Sampling
[Observational Design]
Recording every time a categorised event happens over a period of time.
Time Sampling
[Observational Design] Recording the most prominent behaviours at many different points in time.
Time stamps chosen randomly or systematically.
Behavioural Categories
[Observational Design]
Breaking down the target behaviour into observable and operationalised categories.
Likert Scale
Closed questions which people rank from 1 to 7 how strongly they agree/disagree with a statment.
Extraneous variables
Anything that is not the IV that may affect the results.
Independent Variable
Variable that researcher manipulates.
Dependent Variable
Variable that researcher measures.
Confounding Variable
An unmeasured third variable that influences, or “confounds,” the relationship between an IV and a DV suggesting a false correlation.
OR
Another variable that changes across two conditions of an experiment, invalidating it.
Counterbalancing
1/2 of participants do condition 1, then 2.
Other 1/2 of participants do condition 2, then 1.
This removes order effects.
Standardisation
Using a standard procedure for all participants. (e.g. same instructions, briefing & debriefing, materials, how experiment is conducted)
Avoids EVs and CVs.