Research Methods - Choosing a Research Method Flashcards
What are the two main types of data sources used by sociologists?
Primary and secondary sources of data
Define Primary Data (PD).
Information collected directly by sociologists
What methods are commonly used to collect Primary Data?
- Social surveys
- Participant observation
- Experiments
What is a key advantage of Primary Data?
Data is tailored to the sociologist’s specific needs
Define Secondary Data (SD).
Information collected by others for different purposes, used by sociologists
List two sources of Secondary Data.
- Official statistics
- Documents (letters, diaries, reports, etc.)
What is a key advantage of Secondary Data?
Cheaper and easier to access
What is a disadvantage of Secondary Data?
May not fit the sociologist’s needs exactly
What type of data is Quantitative Data?
Numerical data
Give an example of Quantitative Data.
Statistics on divorce rates
What type of data is Qualitative Data?
Provides insight into experiences
Give an example of Qualitative Data.
How a divorce feels
What are common methods for gathering Quantitative Data?
- Polls
- Surveys
What are common methods for gathering Qualitative Data?
- Participant observation
- In-depth interviews