Research methods based on primary data - social survey Flashcards
Social survey
Various types of questionnaires and interviews
The sample should be ____ in order to generalise
Representative
Surveys are preferred by ___
Positivists
How can questionnaires be administered?
Post / researcher / phone / email
Operationalisation
Making all terms reliable
Open question
No set answer, participant can explain
Closed question
Yes or no boxes / tick boxes / likert scale
Open question advantages
Detailed, valid, meanings & motives
Closed question advantages
Reliable, quick, easy to analyse, macro
Open question disadvantages
Time consuming, hard to analyse, lack reliability
Closed question disadvantages
Lack validity, restrict participant
Questionare do’s
Clear, gain consent, ensure anonymity
Questionare don’ts
Use complex lang, leading questions, too long, boring
Advantages of the census
Helps say which areas need more financial support
Disadvantages of the census
People may lie, invasion of privacy
Structured interviews
Questions which follow the same format p<3
Unstructured interviews
Flow like a conversation and are based on a topic / theme
Participant isn’t restricted
Group interviews
Saves time and money
Socially desirable answers
Structured interviews advantages
- high in reliability (q’s = same)
- quantitive
- easy to analyse
Structured interviews advantages
- not in depth
- lack validity (participant can’t explain why)
- restricted