Research methods based on primary data - social survey

Question 1

Social survey

Answer 1

Various types of questionnaires and interviews

Question 2

The sample should be ____ in order to generalise

Answer 2

Representative

Question 3

Surveys are preferred by ___

Answer 3

Positivists

Question 4

How can questionnaires be administered?

Answer 4

Post / researcher / phone / email

Question 5

Operationalisation

Answer 5

Making all terms reliable

Question 6

Open question

Answer 6

No set answer, participant can explain

Question 7

Closed question

Answer 7

Yes or no boxes / tick boxes / likert scale

Question 8

Open question advantages

Answer 8

Detailed, valid, meanings & motives

Question 9

Closed question advantages

Answer 9

Reliable, quick, easy to analyse, macro

Question 10

Open question disadvantages

Answer 10

Time consuming, hard to analyse, lack reliability

Question 11

Closed question disadvantages

Answer 11

Lack validity, restrict participant

Question 12

Questionare do’s

Answer 12

Clear, gain consent, ensure anonymity

Question 13

Questionare don’ts

Answer 13

Use complex lang, leading questions, too long, boring

Question 14

Advantages of the census

Answer 14

Helps say which areas need more financial support

Question 15

Disadvantages of the census

Answer 15

People may lie, invasion of privacy

Question 16

Structured interviews

Answer 16

Questions which follow the same format p<3

Question 17

Unstructured interviews

Answer 17

Flow like a conversation and are based on a topic / theme

Participant isn’t restricted

Question 18

Group interviews

Answer 18

Saves time and money

Socially desirable answers

Question 19

Structured interviews advantages

Answer 19

• high in reliability (q’s = same)
• quantitive
• easy to analyse

Question 20

Structured interviews advantages

Answer 20

• not in depth
• lack validity (participant can’t explain why)
• restricted