research methods ad/dis Flashcards
practical issues in a research method
time, money, access
ethical issues in a research method
informed consent, confidentiality
theoretical issues in a research method
reliability, representative, validity
identify and explain 2 advantages of questionnaires
- easy and cheap able to reach a large sample therefore representative
- standardised qu means reliability of the data gathered should be high
identify and explain 2 disadvantages of questionnaires
- lack of validity; they are closed qu meaning boxes to tick rather than saying what they actually think. may be rushed and not taken seriously
- non responses may result to distorted sample and less representative sample
identify and explain 2 advantages of structured interviews
- allow for respondents answers to be compared and are reliable
- interaction with the researcher encourages respondent to be open and honest therefore more valid
identify and explain 2 disadvantages of structured interviews
- respondents may give responses that they think the interviewer wants to hear (socially desirable answers)- invalid
- people may lie
identify and explain 2 advantages of unstructured interviews
- rapport- the informality allows the interviewer to build a relationship with the interviewee
- valid- no fixed qu people may be more truthful
identify and explain 2 disadvantages of unstructured interviews
- practical- time consuming typically longer and more expensive due to training the interviewer in sensitivity
- not reliable- respondents ability to respond however they want makes it impossible to clarify
identify 2 advantages of using group interviews
1.variaty of opinions
2. large amount of detail generated
identify 2 disadvantages of using group interviews
- difficult to compare answers
- cant guarantee honesty of participents
identify 2 advantages of overt observation
- less ethical issues as participants know they are being observed
- if non- participant then likely to remain apart from your research subjects and will remain more objective
identify 2 disadvantages of overt observation
- practical - time consuming / likely to be expensive as many observation are longitudinal
- lacks validity- group under study changing their behavior due to observer- hawthrone affect
identify 2 advantages of using covert observation
- allows researcher to see participants in their natural environment- ecological validity
- if participant observation it allows researcher to act as part of the group understanding from their point of view -validity
identify 2 disadvantages of using covert observation
- ethical issues- difficult to justify spying on people / participants have not given consent this may put researcher in danger if they find out
- danger of researcher going native and losing their objectivity