research methods

Question 1

What is content analysis

Answer 1

observational study where behaviour is observed indirectly in visual, written or verbal material

Question 2

What analysis type does content analysis involve

Answer 2

qualitative or quantitative or both

Question 3

Where does the observer usually make observations through in content analysis

Answer 3

through books. films, advertisements and photographs

Question 4

In an observational study what must the researcher have to make decisions about

Answer 4

• Sampling method
• Coding the data
• Method of data

Question 5

What does the researcher have to decide in sampling methods for content analysis

Answer 5

• do they look on every page or not
• do they select random books or not
• make notes on TV every 30s or when a behaviour occurs