Research Methods Flashcards

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1
Q

Questionnaire

A

Preparing a set of questions and distributing copies of them to a selected group of people

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2
Q

Content Analysis

A

This research technique requires the development of a systematic process for examining the subject matter of a source of information such as TV, magazines, radio, films, graffiti, newspapers or songs

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3
Q

Interview

A

Is essentially a conversation between two people that takes place with the aim of communicating specific information

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4
Q

Observation

A

Observation involves watching the action taking place without actively engaging in it or interacting with the participants

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5
Q

Secondary research

A

Finding out information from books, journals, magazines, newspapers, pamphlets, internet sites etc. in other words we research by studying other people’s views and findings

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6
Q

Statistical analysis

A

Is a powerful quantitative tool. As a researcher, it is vital to have the capacity to deal with statistical data

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7
Q

Primary research

A

The ability to find out information first hand through interviews, questionnaires, observations, statistical analysis, content analysis

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8
Q

Quantitative

A

Information is collected by counting and is able to be collated into percentages and then represented by tables and graphs

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9
Q

Qualitative

A

Rely on the researchers interpretive skills to understand the often complex and detailed data gathered.
Can’t be counted

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