Research Methods Flashcards
How is the IV and DV operationalised in both lab + field experiments?
IV: Operationalised through the manipulation of the experimenter
DV: Operationalised through the scores collected from an experiment
Who decides the allocation of participants to the IV for both lab and field experiments?
Experimenter decides this: Participants may experience all of some levels of the IV
What are lab experiments?
A laboratory experiment is an experiment conducted under highly controlled conditions. The variable which is being manipulated by the researcher is called the independent variable and the dependent variable is the change in behaviour measured by the researcher.
Can a control group be present in both lab and field experiments?
Yes. The control group may be present to give comparisons; They won’t experience the IV
What is the environment like in a lab and field experiment?
Lab experiment: artificial. The experimenter controls all parts of the environment.
Field experiment: Natural. The experimenter doesn’t control all parts. Things like temperature, noise, light, etc. are very hard to control
What is the cause and effect relationship like in a lab and field experiment?
Lab: Strong
Field: Fairy Strong, but not as strong as a lab experiment
Does a hypothesis differ for lab and field experiments?
No.
The experimenter makes predictions about what they expect to find.
Do lab / field experiments have ecological validity?
Lab: No
Field: Yes
Do lab / field experiments have internal validity?
Lab: Yes
Field: No
What is meant by Predictive Validity?
Whether the findings predict future performance
Do lab / field experiments have predictive validity?
Lab: Yes (?)
Field: Yes
Are lab / field experiments objective?
Lab: Yes (?)
Field: Yes (?)
Can demand characteristics influence the results of a lab / field experiment?
Lab: Yes
Field: No
Can experimenter effects influence the results of a lab / field experiment?
Lab: Yes
Field: No
What are the 3 types of Experimental Design?
Independent Measures
Repeated Measures
Matched Pair
What happens during the Independent Measures Design?
Each participant experiments one level of the IV.
What happens during the Repeated Measures Design?
All participants take part in each condition/ the same conditions of the experiment
What happens during the Matched Pairs Design?
Participants experiment one level of the IV. Another participant with the same characteristics (e.g. age, sex, intelligence, etc.) experience the other level.
What are the Advantages of an Independent Measures Design?
Ppts Needed: Each participant experiments one level of the IV. More participants are required for two separate groups.
(Generalisable)
Time Taken: Participants only carry out 1 level of the IV
(Quick)
Demand Characteristics: Participants only experience one level of the IV, meaning a less likely chance of developing demand characteristics
(Not a Problem)
Order Effects: Participants only experience one level of the IV, meaning they can’t develop order effects
(Not a Problem)
What are the Disadvantages of an Independent Measures Design?
Participant Variables/Characteristics:
Participants with certain characteristics (e.g. high IQ) may be placed in the same group, which will have an effect on results
(Problem)
What are the Advantages of a Repeated Measures Design?
Participant Variables/Characteristics:
Participants do all parts of the experiment, meaning they will have an effect on all findings
(Not a Problem)
What are the Disadvantages of a Repeated Measures Design?
Ppts Needed:
Less recruitment for participants is necessary
(Not Generalisable)
Time Taken:
Participants have to do all levels of the DV
(Slow)
Demand Characteristics:
Participants redo the experiment, but with a different level of the IV. This makes it likely for them to develop demand characteristics
(Problem)
Order Effects:
Participants redo the experiment, so they may become better or worse at the task
(Problem)
What are the Advantages of a Matched Pair Design?
Ppts Needed:
More participants required for the matched characteristics for both groups
(Generalisable)
Participant Variables/Characteristics:
Participant variables will be the same for all levels of the IV
(Not a Problem)
Demand Characteristics:
Participants only experience one level of the IV, meaning a less likely chance of developing demand characteristics
(Not a Problem)
Order Effects:
Participants only experience one level of the IV, meaning they can’t develop order effects
(Not a Problem)
What are the Disadvantages of a Matched Pair Design?
Time Taken:
The experimenter must spend time finding participants with the same characteristics
(Very Slow)
What is Qualitative Data?
Qualitative data refers to any information from the participants in the form of prose, rather than numerical data.
Give an example to when qualitative data may be used.
Cognitive psychologists may gather qualitative data through case studies of patients with brain damage that led to memory loss.
How is qualitative data tested?
Qualitative data doesn’t propose a hypothesis, but instead explores a research question.
The answer to the question is slowly formed as information is decoded.
How is qualitative data collected?
Information can be collected in a variety of ways (e.g. interviews, open-ended questions), and common themes are noted down.
Why is qualitative data gathered?
To gain a deeper insight into an individual’s experience, feelings and beliefs.
What are the advantages of qualitative data, in terms of detail?
Qualitative data gives rich, detailed data – which may be missed by quantitative data – making results more valid
Qualitative data goes beyond describing discourse; it’s a process of comprehending information, synthesising the material and theorising about why the themes exist
Why is qualitative data used when exploring big issues?
Qualitative data is extremely important when investigating important issues – these big questions could not be addressed using a questionnaire – as this couldn’t properly address people’s deeply held feelings + beliefs
Why is qualitative data unreliable?
Qualitative data doesn’t follow any particular standardised procedure – results may not be the same when replicated – it lacks reliability
Qualitative data can be interpreted differently, increasing subjectivity – people may not view the results the same – it lack reliability
What is a disadvantage of qualitative data (other than reliability)?
Qualitative data is laborious and difficult to conduct, because data analysis + transcription takes a lot of time
Why are the case studies of brain damaged patients important in cognitive psychology?
They have been critical to cognitive psychology in order to investigate how brain injury affects cognitive functioning.
Sometimes we can understand cognitive functions, such as memory, more in their absence, as is the case in brain-damaged patients
How did the qualitative data from HM’s case help himself, and cognitive psychology?
During his life, HM was interviewed many times- this qualitative information has informed an understanding of which cognitive function were still intact, and which were impaired.
Extra Info: HM’s brain was gifted to psychological research; it was spliced into 2000+ segments to map the human brain at the brain Observatory in San Diego
What methods of investigation do Cognitive Psychologists typically use?
They typically use experiments to investigate human mental processing. They also use case studies of brain-damaged patients to understand how injury can be linked to cognitive deficits
What is a Target Population?
In an investigation researchers are trying to find out about a certain group of people, this could be for example, human beings in general (Milgram). This is called the target population
What is a Sample?
It is impossible to interview or test every single person in that population, so they have to select a group of people that represent that population. This is called the sample or participants.
Why is it important that the Sample is similar to the Population?
It is important that the sample is similar in characteristics to the target population so that sample is representative. This means the findings are generalisable.
What is Opportunity Sampling?
This technique uses people from target population available at the time and willing to take part. It is based on convenience.
The researcher will stand in a particular location and recruit participants as they pass.
The people who agree become their sample, and they wait until they have sufficient participants.
Are opportunity samples Quick to conduct?
Yes
They just find the closest people who will agree to do it, and no planning is involved.
Are opportunity samples Representative?
To an extent
They don’t all share similar characteristics, like how volunteer samples would (for example)
Do opportunity samples Consist of Keen Participants?
No, but they’re likely to drop out
Since participants have been selected rather than sign up they may not have an interest in completing research so they may drop out part of the way through the study causing issues with the results
Are opportunity samples Practical?
Yes, they will obtain enough ppts
Practical as provided the researcher stands in a busy place they should find sufficient participants to take part and they can remain there until they do.
What is Self Selecting Sampling also known as?
Volunteer Sampling
What is Self Selecting Sampling?
Participants become part of a study because they volunteer when asked by the researcher.
The researcher may place an advert in a newspaper or magazine explaining the research.
The researcher will wait for people to contact them via phone/ email.
Once a sufficient number have contacted them they have the sample for their research.
Are self selecting samples Quick to conduct?
No
They have to wait until a sufficient amount of people agree to do the study
Are self selecting samples Representative?
No
May lead to an unrepresentative sample as participants are likely to be keen and perhaps interested in the topic since they have volunteered and might not be representative of society.
Do self selecting samples Consist of Keen Participants?
Yes
Participants may be very keen since they have volunteered making demand characteristics more likely since they are more motivated to work out the aim of research and perhaps altered their behaviour.
Are self selecting samples Practical?
Maybe
They are likely to obtain enough participants, but it may be difficult in some cases.
What is Random Sampling?
In this technique, everyone in the entire target population has an equal chance of being selected. A random number generator from a computer programme can be used to select participants from a list.
A sampling frame / list of the population is needed for example the electoral role.
Are random samples Quick to conduct?
Yes
Fairly quick and easy as the researcher simply needs a sampling frame such as the electoral role and they can select participants. These resources are readily available and little planning is needed
Are random samples Representative?
Should be representative as the laws of probability dictate the sample should be roughly similar to the population in terms of gender, age, ethnicity.
Do random samples Consist of Keen Participants?
Since participants have been selected rather than sign up they may not have an interest in completing research so they may drop out part of the way through the study causing issues with the results
Are random samples Practical?
Practical as if those chosen do not respond then they can use the random name generator to select a new participant until they have enough.
What is Stratified Sampling?
In this technique the researcher identifies the different types of people that make up the target population, for example make / female, young old (relevant characteristics chosen).
Then they work out the proportions needed for the sample to be representative for example, 50% male and 50% female.
They use a random number generator from a computer programme to select people from a sampling frame / list e.g. the electoral role.
They select their sample using the results of this, ensuring they have the right proportions of everyone
Are stratified samples Quick to Conduct?
No
Time consuming as the researcher must work out the characteristics of the population and then select an appropriate sample so planning is involved. This might be a long process as particular genders / ages / ethnicities might be difficult to find.
Are stratified samples Representative?
Yes
They highly represent the demographics of the total population.
Do stratified samples Consist of Keen Participants?
No, but they may drop out
Since participants have been selected rather than sign up they may not have an interest in completing research so they may drop out part of the way through the study causing issues with the results
Are stratified samples Practical?
No
It may be difficult to obtain a sufficient number of participants with the appropriate characteristics who agree to take part in the research, making this method impractical
What are the Types of Interviews?
Structured Interview
Semi-Structured Interview
Unstructured Interview
What is a Structured Interview?
Researcher uses a list of previously planned questions in a set order. Often these have a list of tick box answers to choose from, however they can include open questions
The interview may be recorded on videotape, audiotape or written down.
The experimenter cannot add any more questions once in the interview.
The experimenter cannot change the wording of the question if the interviewee does not understand.
Do Structured interviews use qualitative or quantitative data?
Quantitative (sometimes qualitative)
Are Structured Interviews Reliable?
Yes
Has good reliability as if repeated, exactly the same questions can be asked
Has good inter-rater reliability as researchers will use the same questions leading to consistency in results
Are Structured Interviews Valid?
No
May lack validity as it is difficult for the researcher to build a rapport (relationship) therefore the participant may not relax and give truthful information.
Are Structured Interviews Objective?
Yes
Allows for objective quantitative data when analysed. Researchers opinion cannot affect interpretation of tick box answers
What are Semi-Structured Interviews?
A semi-structured interview is where there might be some preset questions that the interviewer asks and interviewee answers.
The interviewer can deviate from those questions and make some up if they want. The interviewer can change the wording of the question if the interviewee does not understand.
The interview might be recorded on video tape, audio tape or the answers may be written down.
Do Semi-Structured Interviews use qualitative data or quantitative data?
Uses a mixture
Are Semi-Structured Interviews Reliable?
No
Has poor test-retest reliability as if repeated, questions will vary slightly
Has poor inter-rater reliability as researchers will use different questions leading to inconsistency in results
Are Semi-Structured Interviews Valid?
Yes
Good validity as the researcher can build a rapport (relationship) therefore the participant will relax and give truthful information.
Are Semi-Structured Interviews Objective?
No
The answers to some questions may be subjective to interpret. The researchers’ opinion may affect how they view the meaning.
What are Unstructured Interviews?
An unstructured interview is when there are no preset questions ready prepared for the interviewer to ask.
The interviewer will have a topic which they want the interviewee to talk about but the questions will be made up as they go along.
The interviewer can change the wording of the questions if the interviewee does not understand.
The interviewer will ask new questions depending on what the interviewee says and what is considered interesting.
An unstructured interview is similar to an informal conversation
Do Unstructured Interviews use qualitative or quantitative data?
Qualitative data.
Are Unstructured Interviews Reliable?
No
Has poor test-retest reliability as if repeated, questions will vary slightly
Has poor inter-rater reliability, as researchers will use different questions leading to inconsistency in results
Are Unstructured Interviews Valid?
Yes
Good validity as the researcher can build rapport (relationship). Therefore the participant will relax and give truthful
information.
Are Unstructured Interviews Objective?
No
Highly subjective to interpret the answers to questions. Also the researcher can affect the results by asking biased
questions.
What are Questionnaires?
Questionnaires involve asking people questions about a specific topic (usually on paper).
Questions must be related to a specific aim/hypothesis – ethically, a researcher should not ask for unnecessary information.
There are a number of formats for asking questions
What are the Advantages of Questionnaires?
Quick method for gathering a large amount of data – once the researcher has written the questionnaire, it can be given to large sample very quickly.
Very reliable method as questions are listed in a fixed order and with exactly the same wording for each participant.
What are the Disdvantages of Questionnaires?
Time consuming to write as the order and wording of the questions needs to be planned carefully in order to avoid researcher bias (e.g. leading questions).
Socially desirable answers are common as people want to present themselves in a favourable way – produces invalid results.
Difficult to obtain a 100% response rate as participants may not return the questionnaire or not bother answering some questions.
What are Closed Questions?
Closed questions provide participants with a number of options and asks them to choose one that represents their view.
What are some Examples of Closed Questions?
Likert scale
A rating scale
Identifying characteristics
What is a Likert scale?
A Likert scale provides a statement to which participants Rate their opinion
(such as 5 = strongly agree, 4 = agree, 3 = neutral , 2 = disagree, 1 = strongly disagree or 5= very likely/ 1= very unlikely).
What is a Rating Scale?
Asks participants to rate themselves on a specific scale e.g. 1-10.
What is meant by Identifying Characteristics?
Provides participants with a number of personal characteristics and asks them to circle one that represents their view.
What are the Advantages of Closed Questions?
Answers are reliable – i.e. replies are easy to compare and can be compared in the same way by different researchers.
The researcher can be objective i.e. analyse participants answers without using their own judgement or interpretations .
What are the Disadvantages of Closed Questions?
Can lead to invalid answers as the participant is forced to choose one of the stated options. They may have wanted to provide a different answer.
Can be time consuming for the researcher to write as a range of closed options should be provided. This requires some research and understanding of the most common responses.
What are Open Questions?
Provides with the space to write their own answer to a question – no options are provided.
What are the Advantages of Open Questions?
Answers are valid as participants are free to answer as they wish and may write in depth about their behaviour.
Participants may give unique answers that the researcher wouldn’t have included in closed
What are the Disadvantages of Open Questions?
Participants may misunderstand the question and provide an invalid answer
The researcher has to be subjective i.e. use their own judgement or interpretation to analyse participants answers.
What should be regarded when Designing a Questionnaire?
Straight forward questions should be stated at the beginning to encourage participants to answer.
Questions about personal details (age/gender/ethnicity) should be stated at the end so as not to bore the participants.
Questions should be varied so as to avoid response bias (the tendency of the participant to stick to one response throughout their answer).
A pilot survey should be carried out before the main research to check the questions are worded clearly, and that the answers given are relevant to the researchers
What is Quantitative Data?
Quantitative data refers to information in a numerical or statistical form. It is data that is more likely to be drawn from controlled situations such as laboratory experiments. It deals with ‘what’ rather than ‘why’ in research.
For example the percentage of people that obeyed Milgram and administered electric shocks is quantitative data.
What could Quantitative Data Include?
Quantitative data could include descriptive statistics involving central tendency – mean/median/mode.
Or it could include data that has been represented using graphs/pie charts so that comparison can be drawn.
What is Qualitative Data?
Qualitative data refers to information regarding information written in detailed description, words or even images. Qualitative data deals with “why” rather than “what” in research.
For example, Milgram interviewed his participants to find out why they went so far on the shock generator (this was qualitative data).
What does Qualitative Data Include?
This might include information gathered from open questions from interviews or questionnaires, or from case studies or research in real world settings.
Qualitative data includes information that will need to be assessed for themes. These themes will then be used to make conclusions of the findings of the psychological topic.
Is Qualitative / Quantitative Data Objective?
Qualitative: It is Subjective as it has to be analysed for themes and different researchers may give different interpretations
Quantitative: It is Objective as researchers can’t have personal interpretations of numerical data
Is Qualitative / Quantitative Data Reliable?
Qualitative: Doesn’t use operationalised variables, and so it’s harder to replicate and check for reliability
Quantitative: uses operationalised variables making it easier to replicate the study and thus check for reliability
Is Qualitative / Quantitative Data Superficial, or Valid?
Qualitative: May produce more rich detailed type of information with access to emotions and feelings behind behaviour making it more valid
Are conducted in more natural circumstances tend to produce more ecologically valid data as they are real life situations
Quantitative: May produce limited information with low/no access to emotions and feelings behind behaviour, making it less valid
Quantitative data may produce narrow, unrealistic information which only focuses on small fragments of behaviour and therefore is not valid
What is another Weakness to Qualitative Data?
Does not allow for easy comparisons as each participant will have very individual data.
What are other Strengths to Quantitative Data?
Quantitative data gives statistical data which can be further tested to see how far the results are due to chance using inferential statistics
It can also be easily represented in graphs and charts for easier analysis and comparisons than qualitative data
What is a Thematic Analysis?
Recording themes, patterns or trends within data
What are the two approaches to a thematic analysis?
Inductive approach
Deductive approach
What is an Inductive Thematic Analysis?
The researcher would read and reread the qualitative data gathered, and themes would emerge from the data without the researcher imposing any of their own ideas/expectations from it.
What is a Deductive Thematic Analysis?
The researcher specifies themes that they will look for before analysing the data
What is the Overall Procedure of a Thematic Analysis?
It involves carefully reading + considering the qualitative data gathered, and identifying the themes present in the data that occur frequently or seem to be a key feature of the data.
How frequent/central to the text the theme is depends on the opinion of the researcher, and the nature of the material analysed.
The researcher then develops these themes to ‘codes’ which represent the categories of themes found.
The research will then use these codes to analyse the data gathered and search for instances where it appears in the data.
This is reviewed continually, and changed if necessary, until the themes can be stated, supported and used as a summary of the data.
What is the weakness of analysing qualitative data?
Using thematic analysis or other forms of qualitative analysis is often seen as unscientific, as the themes are highly dependent on subjective opinions
What is the strength of analysing qualitative data?
Qualitative analysis does yield far more detailed + meaningful information than quantitative data
When was social psychology developed?
In the mid-19th century…
… as there was a desire to understand the collective or group mind.
Experimental social psychology (studying human behaviour in controlled conditions) grew in the 20th century
What are the Reasons For animal research?
Large samples can be bred in short time frames.
When investigating characteristics across generations, it takes a relatively shorter time
e.g. rats are used because of the speed they produce offspring (22 days)
Animals don’t have any demand characteristics
There is a higher degree of control
You can isolate variables from animals much easier than for humans
Although unnecessary pain must be avoided, pain + distress is permitted
Correct housing + treatment is provided
It gives valid information on human processes
We are able to generalise findings to some extent
Animal research has provided significant insight into vital areas of medical research- including drug treatments, transplants, surgical techniques + cloning
It has made significant contributions to our knowledge of the brain + nervous system
Conditioning techniques have been used successfully in therapeutic settings
Utilitarian Argument: animal research is justified, as it helps a significant amount of people
What are the Reasons Against animal research?
Animal Research is not credible and lacks ecological validity
Animal research occurs in labs
Too many differences between human + animals
Antropomorphism - Where animals are mistakenly attributed with human qualities
Animals and Humans are too Different
There are differences in genetic makeup; and human behaviour + thought is subject to a lot more variables (e.g. culture, social norms, language)
The benefits aren’t known until the end
It is possible that their study has little effect
You can’t do animal research just for curiosity
Animal procedures will not be granted, unless the researcher can justify the costs in relation to the likely benefits of the research
Why is there Legislation on Animal Research?
Psychologists using animals in their research are allowed to cause a lot more harm and suffering than would be acceptable/legal when using human ppts.
However there are laws that protect certain animals from excessive/unnecessary harm. These animals are offered some legal protection because they are considered to be capable of pain and suffering