Research Methods Flashcards
Strengths of Questionnaires
Good for large amounts of people / both qualitative and quantitative data
Weaknesses of questionnaires
Social desirability bias / ambiguity
Strengths of interviews
Unstructured are rich in data / structured are easy comparisons
Weaknesses of interviews
Interviewer bias / social desirability bias
Questionnaires can be..
Open (qualitative data) or closed (quantitative data)
Case studies are..
A rich in detail, qualitative account of one or two persons and their experiences
Strengths of case studies
Good quality data can be used to challenge theories
Weaknesses of case studies
Cannot generalise
Correlations are used to..
Look for relationships between 2 variables
Strengths of correlations
Investigate naturally occurring variables to see if they are unethical. For example smoking and lung cancer
Weaknesses of correlations
Doesn’t establish cause and effect
Lab experiment
Conducted in artificial conditions
Strength of lab experiment
High levels of control therefore high internal validity
Weakness of lab experiment
Artificial. Low ecological validity and low in mundane realism
Field experiment
Natural settings but IV is still manipulated
Strength of natural experiment
Realistic as participants are unaware
Natural experiment
Natural settings but NO manipulation
Strength of field experiment
High in ecological validity
Weaknesses of field experiment
Hard to extraneous variables therefore low internal validity
Weakness of natural experiment
Lack of randomisation therefore low internal validity
Controlled observations
Participants know they are being observed
Strength of controlled observation
More detailed info obtained than experiments
Weakness of controlled observation
Observer bias - know they’re being observed
Naturalistic observations
Examines behaviour with no interference
Strength of naturalistic observation
High ecological validity
Weakness of naturalistic observation
Poor control of extraneous variable therefore low internal validity
Independent groups
Different participants in each groups (random)
Strength of independent groups
No order effects therefore high internal validity
Weakness of independent groups
Individual differences
Repeated measures
Participants do both conditions
Strength of repeated measures
Controls individual differences
Weaknesses of repeated measures
Order effects therefore low internal validity
Matched pairs
Different people in each condition but matched on key variables
Strength of matched pairs
Controls individual differences
Weakness of matched pairs
Hard to find individuals exactly the same
Random sample
Completely random (computer generated)
Strength of random sample
Unbiased - equal chance of selection therefore high external validity
Weakness of random sample
Does not guarantee representative sample