Research Methods Flashcards

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1
Q

What are open questionnaires

A

Questionnaires that allow respondent to give more detailed personal answers to the set questions

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2
Q

What are closed questionnaires

A

Questionnaires where the respondent chooses between multiple choice answers, in statistical form, shorter answers

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3
Q

What are Structured interviews

A

Interviews with set questions for the respondent

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4
Q

What are unstructured interviews

A

Interviews with no planned questions and the interviewer can build rapport with respondent

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5
Q

Advantages of questionnaires and structured interviews

A

Reliability- easy related, easy to compare answers, can be generalised

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6
Q

Disadvantages of questionnaires and structured interviews

A

Respondent can plan answers before, lack validity

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7
Q

What is a longitudinal study

A

Studying same group of people over long period of time to study change and behaviour

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8
Q

What is qualitative methods?

A

Methods of research with in-depth answers and detailed opinions eg. Diary, unstructured interviews, observation

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9
Q

What is quantitative methods?

A

Methods of research with numerical data and statistics eg. Graphs, questionnaires, surveys

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10
Q

What is participant observation

A

Observations where researcher joins in group to study their behaviours and participates in activities
Overt- group aware of researcher
Covert- group unaware of researcher (undercover)

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11
Q

What is non participant observation

A

Observation where researcher studies group in natural setting by not participating

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12
Q

Advantages of unstructured interviews

A

More valid answers, build rapport so respondent more comfortable, detailed rich answers

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13
Q

Disadvantages of unstructured interviews

A

Hard to compare answers, time consuming, results invalid if lying, hard to generalise

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14
Q

Advantages of participant observation

A

Can study group in natural setting, build trust with group,

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15
Q

Disadvantages of participant observation

A

Hard to develop trust, time consuming, biased, hard to compare

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16
Q

Advantages of non participant observation

A

Less influenced by group, observe in natural settings

17
Q

Disadvantages of non participant observation

A

Less likely to understand groups in same way, invalid

18
Q

Advantages of official statistics

A

Free, easy accessible, shows trends, large samples

19
Q

Disadvantages of official statistics

A

May not be specific, don’t know why, cannot check validity

20
Q

What’s content analysis

A

Way of dealing systematically with qualitative secondary sources like mass media eg newspapers, adverts and turning into into quantitative data (numerical data)