Research methods Flashcards
Operationalisation of variables
making the variable as measurable as possible
extraneous variables
any variables that could potentially interfere with the iv other than the dv
confounding variables
varies systematically with the IV maning that we can’t tell if the change in the dv is due to the iv or the confounding variable
investigator effect
effect of the investigator behavior that may be percieved as revealing the purpose of the investigation to the participant
standardisation
using exactly the same formalised procedures for all participants
experimental design
different ways in which participants can be organised in relation to the experimental conditions
independent groups
two separate groups of participants experience two different conditions and the results would then be compared
repeated measures
all participants experience both conditions of the experiment
matched pairs
participants are paired together on a variable or variables relevant to the experiment and both do one condition each
random allocation
an attempt to control for participant variables ensuring that each participant has the same chance of being put in either condition as the other
counterbalancing
control for the effect order in a repeated measures design : half experience in one order then the other half experience it the opposite way.
lab experiment s+w
+high control over extraneous variables creating high internal validity
+replication is more possible due to a high level of control creating a higher validity
-may lack generalisability as the environment may be artificial which could cause demand characteristics
field experiment
experiment which takes place in a natural setting within which the researcher manipulates the iv
field exp s+w
+higher mundane realism as environment is natural creating higher external validity
-loss of control of confounding and extraneous variables
-also ethical issues with privacy
natural experiment
experiment where the change of iv is not brought about by the researcher and is naturally occurring
natural exp s+w
+provide opportunities for research
+high external validity as they involve study of real-world issues
-naturally occurring event may only happen very rarely which limits the generalisability
quasi experiment
iv has an existing difference between people eg. age, gender and so iv cannot be changed
quasi exp s+w
+often carried out under controlled conditions therefore share some strengths of a lab experiment
-iv is not deliberately changed and therefore we cannot claim that the iv has caused any observed change.
population
a group of people who are the center of the researchers focus
sample
often representative of a target population
random sample
all members have an equal chance of being selected
systematic sample
when every nth member of the target population is selected
stratified sample
the composition of the sample reflects the proportions of people in certain subgroups within the target population
opportunity sample
selecting anyone who is available and willing
volunteer sample
selecting themselves to be part of the sample
s+w of random sample
+potentially unbiased which enhances internal validity
-difficult and time consuming to conduct and complete list of the target population may be hard to obtain
s+w of systematic sample
+objective
-method is time-consuming and participants may refuse to take part
s+w stratified sampling
+representative as its designed to represent and so generalization of findings may be possible
-cannot reflect all ways that people are different
s+w of opportunity sampling
+convenient and less costly
-unrepresentative of target population and and may involve researcher bias
s+w of volunteer sampling
+easy and requires minimal effort from researcher and so is less time consuming
-volunteer bias