research methods Flashcards
describe what a lab experiment is
- controlled setting, artificial env.
- manipulates the IV
- participants randomly allocated
describe the strengths and limitations of a lab experiment
strengths:
- highly controlled (standardised procedures makes replication easier)
- high internal validity
- good causation
- able to give some consent as know they’re being studied
limitations:
- low ecological val
- not reflective of real like behaviour
- know being studied so demand characteristics are more likely to influence their behaviour.
describe what a field experiment is
in a natural environment, but still manipulating IV
ppts unaware they’re being studied
what are the strengths of a field experiment?
- less demand characteristics as not aware they’re being studied
- behaviour more likely to reflect real life
what are the limitations of a field study?
- less controlled, so more chance of extraneous variables effecting the results.
- lack of consent if don’t know being studied.
what’s a natural study?
natural environment, doesn’t manipulate IV.
what are the strengths of a natural study?
- less demand characteristics
- high ecological validity (real like behaviour)
- less experimenter bias as the IV isn’t being controlled by the experimenter, so less likely to influence the data. this increases the validity
- as the IV is occurring naturally, the changing in DV are more likely to be realistic.
- very low control of extraneous variables as cannot be standardised
- can be used in situations which would be ethically unacceptable to manipulate the independent variable.
what’s a Quasi experiment?
IV is naturally occurring
what are the strengths of a Quasi experiment?
- the IV is a naturally occurring difference between people, meaning changes in the DV may have more realism than if the IV was artificially created.
- participants are likely to know they are being studied, making consent easier to get - fewer ethical issues.
what are the limitations of a Quasi experiment?
- can only be used where a naturally occurring difference between people can easily be identified, so they are difficult to set up.
- the task used to gather the data for the DV may still be unrealistic, meaning that the data has little mundane realism.
what’s a confounding variable?
any variable, other than the IV, that may have affected the DV
what’s an extraneous variable?
variable other than the IV that may affect the DV if not controlled before the experiment.
what are the 2 self-report techniques
interview, questionaire
what’s an interview?
verbally asking questions face to face, and the ppt gives info to the reader and provides details of their own feelings.
what are the 3 types of interviews?
structured, unstructured, semi-structured
what’s a structured interview?
like a questionnaire being read out - closed questions
what are the strengths and limitations of a structured interview?
strengths:
- easy to record data
- easy to train others as interviewers
- suitable for people who cannot complete questionnaires.
limitations
- doesn’t give in depth information and interviewees are restricted with their answers
- not as easy as postal questions
what’s an unstructured interview?
- conversational, free talking
what are the strengths and limitations of an unstructured interview?
strengths:
- suitable for sensitive topics (lots of rapport)
- in-depth information, high validity
- suitable for the elderly and non educated
limitations:
- harder to record data
- cannot repeat as each interview is different - cannot generalise
- harder to train interviewers.
- time consuming
- less reliable
what are the overall strengths and limitations of interviews?
Strengths
- can see the persons behaviour which can give extra information. (e.g. emotions)
- can build rapport, meaning you can get more info than a questionnaire, and more in-depth.
limitations
- investigator effect - e.g. gender, age, ethnicity could effect response
- can be very time-consuming to gather data as each ppt will be interviewed on their own, this means that the sample size is likely to be smaller, making it less generalisable.
- analysis of the data is subjective and open to a wide variety of interpretations, so less reliable.
- social desirability - changing answers to look god to the investigator also might not feel comfortable enough to say real opinions to a real life person)
what is a questionnaire?
a set of questions to complete written down and can be given by post or hand.
what are the strengths and limitations of questionnaires?
strengths
- large sample as you can get multiple ppts to complete it at the same time.
- less time consuming that interview.
- no investigator effects
- honest response as it’s anonymous, making results more valid (not trying to be socially desirable)
- data from closed questions can be analysed quickly and comparisons made between variables.
limitations:
- miss out on behavioural info from ppts
- cannot build rapport, so no trust and less likely to give more information
- cannot deviate or explain questions, so ppts are restricted to the answers they give.
what’s an open questions?
questions that allow the participant to answer in any way they choose, data will be qualitative
what’s a closed question?
limit responses by providing tick boxes, or offering a scale for agreement (e.g. likert scale), quantitive data
what are the strengths and limitations of closed questions?
strength - more information and in more detail
limitation - hard to compare
what are the strengths and limitations of closed questions?
strength
- easier to compare (quantitive)
- help to check facts or get participants to speak before open Q’s
limitations
- less detailed information as to why.
- subjective