Research Methods Flashcards
What is standard deviation?
This defines how far away the score are from the mean. It can be shown in a normal distribution graph.
Give examples of qualitative data
Self report techniques
Questionnaires
Interviews
What is an open question
Participant can respond freely and are able to elaborate on their answers.
What are the three types of interviews?
Structured
Semi-structured
Unstructured
What is an interview?
An interview is on a face to face basis where participants respond to questions verbally.
What is a structured interview?
The interviewer has a set list of questions that they can’t deviate from.
What is a semi-structured interview?
There is a set list of topics with questions, the order that these questions are asked can be changed.
What is an unstructured interview?
The participant is able to respond freely. The interviewer sets the topic but the participant is able to elaborate on answers.
What are the two types of qualitative data analysis?
Content analysis
Thematic analysis
What is content analysis?
Converting qualitative data into quantitative. This is done by assigning topics to a category. The data placed in categories can then be counted (quantitative) or can be analysed in themes (qualitative)
What is thematic analysis?
This keeps qualitative data qualitative. It searches for themes within the data. This is used to explain the data which can then be produced in a final report.
(Don’t refer to counting or tallying!)
What is peer review?
This is where other psychologists from a similar field check the research before it is published. It is scrutinised for its validity, significance, originality and theoretical background.
Why is peer review used?
- Publication cannot be reversed
- Impacts on research funding (universities are funded for the strength of their research)
- Assessment of research rating for universities
- Preventing plagiarism (published work must be original)
- The findings should be reliable and valid, adding knowledge to the field.
What is a strength of peer review?
Ensures the quality of publication on to ensure that there is trust in research and has beneficial economic impacts.
What is a weakness of peer review?
- If you are famous, you are more likely to be published, meaning there are issues with whether creditworthy or appropriate studies are always published
- Peer redivide is time consuming and expensive
- Sabotage may occur from competing researchers who are completing research in similar areas
- Peer review cannot deal with already published research
What are the four types of experiment?
Lab experiment
Field experiment
Natural experiment
Quasi-experiment
What is a lab experiment?
The experiment is carried out in controlled conditions
What is a strength of a lab experiment?
There are no extraneous variables.
What is a weakness of a lab experiment?
- Risk of demand characteristics
- Too controlled
What is a field experiment?
Participants are in a normal environment but the experimenter still manipulates some variables.
What is a strength of a field experiment?
- Increased mundane realism
- Participants act naturally
What is a weakness of a field experiment?
- Less control
- Risk of ethical issues, lack of informed consent
What is a natural experiment?
An observation where participants are in their everyday environment, the experimenter has no control.
What is a strength of a natural experiment?
- Increased ecological validity
- Increased mundane realism
What is a weakness of a natural experiment?
- No control over variables
- Potential ethical issue if the participant is not aware they are being observed.
What is a quasi-experiment?
Where the IV is naturally occurring however the DV is measured in a lab.
What is a strength of a quasi-experiment?
- Allows comparison
- No extraneous variables
What is a weakness of a quasi-experiment?
- Cannot show a casual relationship as there is no manipulation
What is a pilot study?
This is a small-scale experiment that is carried out before the initial experiment to see whether what they are going to do will work.
What is the purpose of a pilot study?
- To check participants understand the instructions
- To ensure their test works
- To check the materials are appropriate
- To get feedback from participants
- Test for extraneous variables
- To see if they would get a result
- Tackle problems to save time and money
What is a case study?
A case study is an intense description of a single individual or case. These allow researcher to analyse unusual cases in extreme detail. A case study is an in-depth study of one person or a small group of people over time.
What is a strength of a case study?
- Can provide rich data
- Exposure to uniques cases
- Naturally occurring scenarios (this makes it ethical)
What is a weakness of a case study?
- Issues with replicability
- Difficult to generalise
- Informed consent can be difficult to obtain.
What is event sampling?
An observer records the number of times a certain behaviour occurs.
What is time sampling?
The observer records behaviour at prescribed intervals. (E.g. every 5 minutes)
Explain:
Naturalistic/Controlled observations
Naturalistic: no manipulation from the observer, it is natural.
Controlled: the observer controls some of the variables.
Explain:
Overt/Covert observations
Overt: participants are aware that they are being observed.
Covert: participants are not aware that they are being observed.
Explain:
Participant/Non-participant observations
Participant: the observer is actively involved in the observation.
Non-participant: the observer does not interact and observed from a distance.
In an observation, the experimenter is looking for a particular behaviour, however this is not directly measurable. We have to operationalise it, breaking down the behaviour so it can be classified by psychologists observing.
What are the two behavioural categories?
Event sampling
Time sampling
What is a strength of a naturalistic observation?
Behaviour is natural, this ensures validity.
What is a weakness of a naturalistic observation?
Cannot control variables
What is a strength of a controlled observation?
Greater reliability
What is a weakness of a controlled observation?
Not a reflect of true human behaviour
What is a strength of an overt observation?
Ethically valid due to consent being given by participants to be observed.
What is a weakness of an overt observation?
- Demand characteristics
- Social desirability
What is a strength of a covert observation?
Participants behave naturally
What is a weakness of a covert observation?
Informed consent was not given by participants- ethical issue.
What is a strength of a participant observation?
Clearer insight on behaviour
What is a weakness of a participant observation?
The observer may miss something.
What is a strength of a non-participant observation?
Showing true behaviour
What is a weakness of a non-participant observation?
The observer may not get the additional information that would be collected from a participant observation.
What is a strength of an observation?
- Gives an insight on how people really behave
- High ecological validity
- Can observe behaviour that would be unnatural to manipulate
What is a weakness of an observation?
- Behaviour can be interpreted differently
- No control over variables
- Results are not representative as they were collected from a small group
- Issues with inter-observer reliability
What are the five sampling techniques?
Random
Opportunity
Volunteer
Systematic
Stratified