Research Methods Flashcards
tern: validity
accuracy
term: internal validity
researcher managed to measure what intended to measure
3 factors affecting internal validity
- demand characteristics
- individual differences
- researcher bias
term: external validity
extent findings generalised beyond research setting
4 factors affecting external validity
- temporal
- ecological
- population
- mundane realism
term: face validity
measure appears on the surface to measure what supposed to measure
term: concurrent validity
psychological measure relates to exisiting similar measure
how can improve validity in experiments?
- use control groups
- single blind + double blind procedure
- standardise
- minimise investigator effects
how can improve validity in observations?
- covert observations
- behavior categories- not broad
- questionnaires- anonymous
how can improve validity in qualitative methods?
- case studies/ interviews- more info
quasi experiment
have IV that’s based on existing differences between people but not manipulated, exists already
strengths + limitations of quasi
s: controlled conditions
l: confounding variables, ethical issues
lab experiment
carried out in controlled environment with controlled IV
strengths + limitations of lab
s: high control, replicate, EV’s controlled, see cause and effect
l: sample bias, low eco val, DC, not occuring natural
field experiment
done in everyday environment, manipulate IV
strengths + limitations of field
s: high eco val, no DC
l: results difficult to analyse
natural experiment
IV occurs naturally + isnt manipulated
strengths + limitations of natural
s: no DC, high eco val
l: results difficult to analyse, ethical issues, hard to replicate
difference between opportunity and volunteer sampling?
volunteer is when the p’s select themselves by replying to adverts whilst opportunity is researchers choosing ppl from t.p who r willing to take part
strengths + limitations of random sampling
s: equal chance, no researcher bias
l: time consuming, not representative
strengths + limitations of volunteer sampling
s: no bias, ethical
l: time consuming, social desirability, unrep
strengths + limitations of opportunity sampling
s: quick + easy
l: unrep, bias, change behaviour
term: systematic sampling
choosing nth number on target population list
strengths + limitations of systematic sampling
s: less research bias
l: time consuming, unrep
term: stratified sampling
selecting p’s in proportion to their frequency in target population
how do u carry out stratified sampling
- identify subgroups that make up target pop
- work out proportions needed for sample to be rep
- p’s randomly selected to reflect it