Research Methods

Question 1

What data from closed questions

Answer 1

Quantitative

Question 2

What data from open questions

Answer 2

Qualitative

Question 3

Social desirabliltiy

Answer 3

When respondent picks answer that exhibits them in more favourable light.

Question 4

Question construction

Answer 4

Shouldn’t be too technical or ambiguous.
Avoid leading questions

Question 5

Tests retest (external reliability)

Answer 5

People given same questionaire to complete again in a different occasion.
If responses are similar there is external reliability

Question 6

Split half (internal)

Answer 6

Split questions into halves and compare findings. If measuring dame concept both halves should have same score

Question 7

Structured interview

Answer 7

All pps asked same closed questions.
Gather quantitative data

Question 8

Unstructured interview

Answer 8

Gathers qualitative data.
Interviewer needs to be analytical during interview. Open ended questions.

Question 9

Semi structured interview

Answer 9

More conversational and dynamic. Tear her has questions to ask but not in order. Gathers qualitative and quantitative

Question 10

Researcher effects

Answer 10

Characteristics of interviewer influence the respondent and lead to socially desirable answers.

Question 11

Self report embarrassment

Answer 11

Pps embarrassed to say their answers or think their not appropriate

Question 12

Random sampling

Answer 12

Every money of target has equal chance as random generator used.
No bias.
Takes time

Question 13

Stratified sampling

Answer 13

Proportional representation of target population which is broken down into smaller groups called strata.
Very representative
Time consuming and difficult

Question 14

Opportunity sampling

Answer 14

Use pps available at the time.
Easy and ethical as consent.
Less representative

Question 15

Volunteer sampling

Answer 15

Pps put themselves forward
Pps would be very motivated.
Could be biased

Question 16

Measures of centra tendency

Answer 16

Mean mode median

Question 17

Measure of dispersion

Answer 17

Range interquartile range and standard deviation

Question 18

Thematic analysis

Answer 18

1) familiarise data
2) generate initial codes
3) search for themes
4) review themes
5) define and name themes
6) produce report

Question 19

Thematic analysis advantages

Answer 19

Researcher gains inside views of the field Plays important role of suggesting possible relationships in data.
Allows for contradictions in data which are a reflection for social reality.

Question 20

Thematic analysis limitations.

Answer 20

Takes time
Expensive
Subjective
Expert knowledge is necessary to interpret data