Research Methods Flashcards

1
Q

What do aims come from?

A

Theories

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2
Q

What are aims?

A

General statements that describe the purpose of the investigation

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3
Q

What is a hypothesis?

A

A clear, precise, testable statement at the start of the study that clearly describes the relationship between the variables of the theory

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4
Q

What makes a hypothesis directional?

A

If there is previous research on the subject that is being investigated that suggests a direction

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5
Q

What makes a hypothesis non-directional?

A

If there is no previous research on the subject being investigated, or if previous research does not suggest a direction

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6
Q

How do we write a non-directional hypothesis?

A

There will be a difference in DV between IV (experimental condition) and IV (control condition)

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7
Q

How do we write a directional hypothesis?

A

There will be an increase in DV between IV (experimental condition) and IV (control condition)

OR

There will be an decrease in DV between IV (experimental condition) and IV (control condition)

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8
Q

How do we write aims?

A

To investigate…

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9
Q

What is an experimental hypothesis?

A

A hypothesis that predicts some difference between the results that has not occurred due to chance

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10
Q

What is operationalisation?

A

Making concepts testable by making them scientific and quantifiable
e.g. “The number of…”

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11
Q

What is the IV?

A

The Independent Variable
This is what the experimenter manipulates

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12
Q

What is the DV?

A

The Dependent Variable
This is what the experimenter measures

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13
Q

What are Variables?

A

Anything that varies or changes in an investigation

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14
Q

What are Extraneous Variables?

A

Variables other than the IV which could potentially affect the DV if they are not controlled

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15
Q

What are Confounding Variables?

A

Variables other than the IV which may have affected the DV
They make it difficult to see what has caused changes to the IV, so it is hard to establish clear cause and effect

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16
Q

How many Experimental Methods are there?

A

4

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17
Q

How many Experimental Conditions are there?

A

2 levels

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18
Q

What are the 2 levels of Experimental conditions?

A

The control condition
The experimental condition

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19
Q

What are the types of experiment?

A

Lab Experiment
Field Experiment
Natural Experiment
Quasi Experiment

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20
Q

What is a Lab Experiment?

A

An Experimental Method that uses a controlled environment
The researcher manipulates the IV and records the effects on the DV

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21
Q

Evaluate Lab Experiments

A

Good - high control
- allows for replicability
- can be certain of cause and effect
- minimises extraneous variables

Bad - low mundane realism
- lacks generalisability
- artificial tasks may lead to artificial behaviour/demand characteristics

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22
Q

What is a Field Experiment?

A

An experimental method that uses a real world setting
The researcher manipulates the IV and records the effects on the DV

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23
Q

Evaluate Field Experiments

A

Good - higher mundane realism
- real setting
- high external validity
- lower demand characteristics

Bad - less control
- harder to find cause and effect
- hard to replicate

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24
Q

What is a Natural Experiment?

A

An Experimental Method where the IV is naturally occurring, and would have occurred even if the researcher wasn’t there
The researcher records the effects on the DV

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25
Evaluate Natural Experiments
Good - Creates opportunities for studies that might not have been possible (earthquakes, volcano eruptions) - High ecological validity due to using natural problems and real world issues Bad - Rare to find a naturally occurring event - Limits generalisation - No control as IV exists already - Participants may not be randomly allocated
26
What are Quasi Experiments?
An Experimental Method where the variables already exist, so the IV has not and cannot be determined by anyone e.g. twins, adoption - cannot control who is a twin and who has been adopted
27
Evaluate Quasi Experiments
Good - controlled conditions - good replicability - can be certain of cause and effect Bad - Possible confounding variables as you cannot randomly allocate participants - Cannot claim the IV has caused any observed change as it has not deliberately been changed by the researcher
28
What are 6 Research Issues?
Demand Characteristics Confounding Variables Extraneous Variables Standardisation (lack of) Investigator Effects Randomisation
29
What are Demand Characteristics?
When participants try to work out what is going on in the experiment (the aim), and change their behaviour so it is no longer natural They can show the 'please you' or 'screw you' effect where they deliberately please the experimenter or sabotage the experimenter
30
What are Investigator effects?
Unconscious actions or Unstandardised procedures that may influence the research outcome
31
What are Internal Extraneous Variables?
Participant Variables They are the differences between participants such as age, gender or personality
32
What are External Extraneous Variables?
Situational Variables They are features of the experimental situation such as noise, temperature and weather
33
How many Experimental Designs are there?
3
34
What are the Experimental Designs?
Independent Groups Repeated Measures Matched Pairs
35
What is Independent Groups Design?
An Experimental Design where two separate groups of participants experience two different conditions of the experiment - all participants experience only one level of the IV - one group would do the control condition and one would do the experimental condition - performance of the 2 groups would be compared
36
Evaluate Independent Groups Design
Good - Less chance of demand characteristics as participants only complete one so cannot figure out the aim - No order effects as they have only done one - No practice effects as they have only done one - Can use random allocation Bad - Participant variables might make it difficult to establish cause and effect - there may be confounding variables - Need a larger sample - Takes longer/costs more
37
What is Repeated Measures Design?
An Experimental Design where all participants experience both conditions of the experiment - Each participant completes one condition (either experimental or control) - Participants then swap and complete the other condition afterwards The scores from both conditions would be compared to see the differences
38
Evaluate Repeated Measures Design
Good - Counterbalancing means that participant effects are minimised as every participant is completing every condition - Fewer people are needed as they take part in both conditions - Allows for Random Allocation Bad - Practice effects - participants may be used to the task, or may work out the aim if they complete it more than once - Order effects - participants may be tired after the first condition, or may care less and not try as hard on the second condition
39
What is Matched Pairs Design?
An experimental design where participants are matched based on possible participant variables that may affect the DV e.g. 2 people with glasses, 2 people with hearing aids, 2 people aged 22 etc. - one person from the pair completes one condition and the other person completes the other
40
Evaluate Matched Pairs Design
Good - Reduces Participant Variables by having similar people in each condition - Avoids practice effects - demand characteristics are less likely - Avoids order effects Bad - Participants can never be matched exactly, even if they were identical twins - Matching might be time-consuming and expensive
41
What is a Population?
The large group of individuals a researcher is interested in studying Also called the target population
42
What is a Sample?
The smaller group who take part in the research
43
How many sampling techniques are there?
5
44
What are the sampling techniques?
Volunteer Sampling Random Sampling Opportunity Sampling Stratified Sampling Systematic Sampling
45
What is Random Sampling?
Every member of the target population has an equal chance of being selected e.g. names in a hat, random number generator
46
Evaluate Random Sampling
Good - Should represent the target population - Should eliminate a sampling bias Bad - Difficult to achieve (effort, money) - Time consuming - some people might say no
47
What is Opportunity Sampling?
The researcher selects participants from whoever is available at the time
48
Evaluate Opportunity Sampling
Good - Quick - Easy (cost effective) Bad - Might be biased - Might not provide a representative sample
49
What is Volunteer Sampling?
Participants put themselves forward to be put in the sample They self-select
50
Evaluate Volunteer Sampling
Good - Easy to find people willing to participate (less time consuming) Bad - Might not provide a sample representative of the whole population - Might not have enough participants - Might suffer Volunteer Bias if they are too keen to participate (please you effect), or they might all be the same type of person
51
What is Stratified Sampling?
The target population is broken down into smaller groups, and these are then sampled from The sample is a proportional representation of the target population
52
Evaluate Stratified Sampling
Good - Avoids researcher/sampling bias - Can generalise results as sample should be representative of the population Bad - Takes a lot of time - Difficult to do, and some people might say no, so you'd have to start again
53
What is Systematic Sampling?
Every nth member of the target population is selected e.g. every 8th house on the street every 5th person on the register
54
Evaluate Systematic Sampling
Good - Should provide a representative sample as it is a set selection across the whole target population - Reduces researcher bias Bad - Difficult to achieve (time, effort, money) - There might not be enough diversity to represent the whole population
55
What are Correlations?
The strength and direction of an association between co-variables (the relationship between them)
56
How are Correlations plotted?
Using a Scattergram One Co-Variable is on the X axis, and one is on the Y axis Each point on the graph is the X and Y position of each co-variable
57
What are the types of Correlation?
Positive correlation - as one variable increases so does the other Negative correlation - as one variable increases, the other rises No correlation - there is no pattern between the variables
58
Why can't we assume a cause and effect from a Correlation?
Correlation does not equal causation It simply points out the relationship between the variables
59
How can we work out the strength of a Correlation?
Using a Correlation Coefficient Between 0 and +1 shows a Positive Correlation Between -1 and 0 shows a Negative Correlation For a Correlation to be strong, it must have a Coefficient of at least .8 (-0.8 or +0.8)
60
What do Descriptive Statistics Include?
Measures of Central Tendency Measures of Dispersion
61
What are Measures of Central Tendency?
Measures that give us averages about the typical values in a set: Mean Median Mode
62
What are Measures of Dispersion?
Measures that are based on the spread of scores and how they vary and differ from one another: Range Standard Deviation
63
What is the Mode?
The most frequent value There can be 2 modes (bimodal) There can be no mode
64
How do we calculate the Mode?
See which value is the most frequent
65
Evaluate the Mode
Good - Easy to find Bad - May be more than one answer - May not represent the whole results
66
What is the Median?
The Middle Value when results are placed in order Used for Ordinal and Interval data
67
How do we calculate the Median?
Place results in order Find the Middle Value
68
Evaluate the Median
Good - Easy to calculate for small data sets - Not affected by anomalies (outliers) Bad - Not a true representative of all data - Can be difficult for larger data sets
69
What is the Mean?
The overall average of a data set
70
How do we calculate the Mean?
Add up all the results Divide by the number of results there are
71
Evaluate the Mean
Good - Uses all the data Bad - Can be distorted by outliers
72
What is the Range?
The largest value minus the smallest value It tells us how spread out the data is
73
How do we calculate the Range?
Subtract the Smallest Value from the Largest Value
74
Evaluate the Range
Good - Easy to calculate Bad - Affected by extreme data
75
What is Standard Deviation?
A measure of Dispersion that tells us how far the data is from the mean
76
Evaluate Standard Deviation
Good - Accurate Bad - Difficult
77
How do we ensure good design of self-report techniques?
Avoid Jargon Avoid Emotive Language Avoid Leading Questions Avoid Double-Barrelled Questions Avoid Double Negatives
78
What is a Peer Review?
The assessment of scientific work by others who are specialists in the same field. They should be objective and unknown by the Researcher.
79
What are the main aims of Peer Review?
1) Decide if a proposed research project should receive funding 2) Assess research for quality and accuracy by validating the quality of the hypotheses, methodology, statistical tests, and conclusions 3) To suggest amendments or improvements, or even suggest it is unsuitable for publication
80
Evaluate Peer Reviews
Good - Spots mistakes and prevents invalid or inappropriate data from being published Bad - Some reviewers may use their anonymity to criticise rival researchers on purpose - Burying groundbreaking research - reviewers might reject research that goes against mainstream theory or the status quo - Publication bias - publishers may want research that will make good headlines to increase the readers, or they might want positive results - Takes a long time - Sometimes fraud can be missed if results are fabricated - Bias - peer reviewers might know the person and dislike them or their university - File Drawer Phenomenon - work might be left for too long
81
What is Reliability?
Consistency - you get the same results every time you complete the research
82
How can we test Reliability?
1) Test Re-Test (inter-rater reliability) - Carry out the research once - Carry the same research on the same participants at a later date - Calculate the correlation to check how similar the results are - If the coefficient is 0.8 or above, it is reliable 2) Inter-Observer Reliability - Carry out the research once - Have a separate second researcher carry out the research - Correlate the results - If the coefficient is 0.8 or above, it is reliable
83
When do we need to improve Reliability?
If the Correlation Coefficient is less than .8
84
How can we improve Reliability?
Questionnaires - remove some questions - re-write some questions - replace open questions with closed questions to reduce ambiguity Interviews - use the same interviewer each time or train all interviewers to standardise the procedure - avoid leading questions - use a structured interview for more control Experiments - use a lab experiment for more control - ensure it is standardised for replicability Observations - operationalise behavioural categories - train observers - standardise
85
What is Internal Validity?
Whether we are measuring what we set out to measure - there are no confounding or extraneous variables that could have affected what we are measuring
86
What is External Validity?
How generalisable the findings are beyond the research setting - e.g. to the real world (ecological validity), or across different eras (temporal validity)
87
What is Face Validity?
It looks like the experiment measures what it is supposed to be measuring
88
What is Concurrent Validity?
If the results from this study are close to the results from another already established study
89
What is Ecological Validity?
The extent to which findings can be generalised to other settings and situations
90
What is Temporal Validity?
The extent to which findings can be generalised to other historical times and eras
91
How can we assess Face Validity?
The researcher or another expert will look at the test and see if it seems to measure what it is supposed to be measuring
92
How can we assess Concurrent Validity?
Test your participants with your test Test them again with an already established test Collect Results and Correlate the scores High concurrent validity will have a correlation coefficient of .8 or more
93
How can we Improve Validity?
Questionnaires - put in a lie scale to test consistency of results - make it anonymous to reduce social desirability Experiments - control extraneous variables by using a control group for comparisons - standardise procedures - use a double blind to reduce investigator effects Observations - use covert observations so behaviour is authentic - ensure behavioural categories are not too broad or ambiguous Aim to use quantitative methods If using qualitative methods, use quotes or triangulation (different sources of the same information)
94
What are the 3 levels of data?
Nominal Ordinal Interval
95
What is Nominal Level Data used for?
Categories Lowest and most basic data such as tally charts Discrete data (1 item can only appear in 1 category)
96
What is Ordinal Level Data used for?
Ordered Data The rank/place/rating Lacks precision as it is subjective and there is not a set interval between each unit e.g. 1st, 2nd, 3rd
97
What is Interval Level Data used for?
Based on Numerical Scales Includes units of equal, precisely defined size A standardised and operationalised unit of measurement
98
What Descriptive Statistics do we use for Nominal Data?
The Mode It is the most often in all categories
99
What Descriptive Statistics do we use for Ordinal Data?
Median Range
100
What Descriptive Statistics do we use for Interval Data?
Mean Standard Deviation It is the most precise measurement for the most precise level
101
How do we complete an Inferential Statistics Test?
1) Test of Difference or Test of Association? 2) What Experimental Design is used? 3) What is the Level of Measurement?
102
What is Insignificant Data?
In 95% of cases the results would have happened anyway
103
What is Significant Dats?
In 5% or less of cases the results would have happened anyway This suggests the IV has caused the DV
104
What are the Features of Science?
Objectivity Empirical Method Replicability Falsifiability Theory Construction Hypothesis Testing Paradigms and Paradigm Shifts
105
Who theorised the Features of Science?
Karl Popper
106
What is Objectivity? (FOS)
Not allowing personal biases to affect our data
107
What is the Empirical Method? (FOS)
Approaches based on gathering evidence through direct observation and experience
108
What is Replicability? (FOS)
The extent to which procedures and findings can be repeated across different circumstances and contexts Important to find validity and reliability
109
What is Falsifiability? (FOS)
Scientific theories should hold themselves up for hypothesis testing and the possibility of being disproven This is why we always have a null hypothesis Strong theories are those that have been repeatedly tested and not falsified
110
What is Theory Construction? (FOS)
Gathering evidence to form a theory - a set of general laws or principles that can explain behaviours - could be a hunch that leads to experiments to develop a theory
111
What is Hypothesis Testing? (FOS)
Testing a theory through empirical methods Can support and strengthen a theory Can disprove a theory
112
What are Paradigms and Paradigm Shifts? (FOS)
Paradigm - a set of shared beliefs and assumptions - Kuhn suggested psychology has too many conflicting approaches to be a science Paradigm Shift - science progresses through scientific revolution - researchers may begin to question the accepted paradigm, and this gathers pace until a paradigm shift occurs - this is when contradictory evidence cannot be ignored, so there is a shift to the new belief/paradigm
113
What are the Sections of a Scientific Report?
Abstract Introduction Method Results Discussion References
114
What is the Abstract? (SR)
A short summary It includes all major elements of a report - aims - hypotheses - method - procedure - results - conclusion It lets others know if they want to read it in full
115
What is the Introduction? (SR)
A Literature Review of the past research and theories that relate to their study It progresses from general to specific and ends on the most relevant aims and hypotheses
116
What is the Method? (SR)
A section including - Design - Sample/Participants - Apparatus/Materials - Procedure - Ethics Should be detailed enough to allow replication
117
What are the Results? (SR)
Summarising key findings - Descriptive Statistics - Inferential Statistics - Qualitative results and findings Raw data goes in an appendix
118
What is the Discussion? (SR)
Summarising the results in verbal form Discusses limitations Suggests how they can be modified for future studies Consider the wider implications
119
What are the References? (SR)
Adds any details of source materials
120
How are References written for Journal Articles?
Surname, Initials (Date) Title of article, Journal title, edition. Page numbers
121
How are References written for Books?
Author, Surnames and initials (Date) Title pf book, place of publication, publisher
122
What does Content Analysis do?
Turns Qualitative Data into Quantitative Data
123
What is the process of Content Analysis?
1) Coding - Categorise the data into meaningful units (codes) - These could be categories, themes, phrases, key words 2) Count - Count how many times these codes occur - Highlight the transcripts to count for occurrences There is your quantitative data
124
What does Thematic Analysis do?
Leaves Qualitative Data as Qualitative Data but makes it easier to analyse
125
What is the process of Thematic Analysis?
1) Identify Themes - identify key ideas that are recurrent Could put these into broader categories 2) Directly quote these to illustrate each theme in the final report
126
How do you calculate the Percentage Something is of another Value?
Divide by the total value Multiply by 100
127
How do you calculate Percentage change?
Change/Original x 100
128
How do you calculate Percentage Increase?
Calculate the Change Find the change as a % of the original value
129
How do you calculate Percentage Decrease?
Calculate the Change Find the change as a % of the original value
130
What is a Type 1 Error?
When the Null Hypothesis is rejected and the alternative is accepted when the Null Hypothesis is actually true e.g. saying a fat man is pregnant - He could not be pregnant - As people have accepted he is pregnant although he could not be, the alternative hypothesis has been accepted when the null hypothesis is actually true
131
What is a Type 2 Error?
When the Alternative Hypothesis is Rejected and the Null Hypothesis is Accepted although the Alternative Hypothesis is actually true e.g. saying a heavily pregnant woman is not pregnant - She is pregnant - As people have accepted she is not pregnant although she is, the null hypothesis has been accepted when the alternative hypothesis is actually true
132
Why do we test at the 5% level?
To try to get a balance between Type 1 and Type 2 errors to reduce the risk of both of them