Research Methods Flashcards

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1
Q

What is a questionnaire

A

Respondents record their own anwsers to questions that are structured. Comes in written form and its not face-to-face

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2
Q

What is an advantage of using questionnaires

A

They can be easily repeated so that data can be colelcted from large numbers of people quickly.

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3
Q

What is a disadvantage of questionnaires

A

people may not always tell the truth, this might be because it’ll make them look unlikeable, so they lie to seem more likeable

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4
Q

Questionnaire: what is a closed question

A

Has a fixed number of possible anwsers
- provides quantitative data

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5
Q

Questionnaire: what is an advantage of closed questions

A

Easy to analyse because data is in numbers, can be summarised using avarages or graphs, making it easier to draw a concluison.

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6
Q

Questionnaire: what is a disadvantage of using closed questions

A

participants may not be able to express how to truely feel due to low choice of anwsers. Therefore data is low in validity

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7
Q

Questionnaire: what is an open question

A

allows respondents to provide their own anwsers.
- produces qualitative data

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8
Q

Questionnaire: advantage of open question

A

Participants are able to express what they actually think rather than ebing restricted by multiple choice anwsers.

  • Increases validity of results.
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9
Q

Questionnaire: disadvantage of closed questions

A

More dificult to draw conclusions because there are likely to be a wide range of anwsers.

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10
Q

Questionnaire: What are ranked scales

A

type of closed question where respondents are asked to assess their views based off scales (1-5 or 1-10)

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11
Q

Questionnaire: ranked scales advantage

A

produces quantitative data which is easier to analyse amking it easier to draw conclusions.

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12
Q

Questionnaire: ranked scales disadvantage

A

Participants may respond in patterns, like only selecting high numbers or only selecting the middle numbers.

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13
Q

What are the 4 different types of sampling

A

Random
Stratified
Volunteer
Opportunity

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