Research Methods Flashcards
What is a questionnaire
Respondents record their own anwsers to questions that are structured. Comes in written form and its not face-to-face
What is an advantage of using questionnaires
They can be easily repeated so that data can be colelcted from large numbers of people quickly.
What is a disadvantage of questionnaires
people may not always tell the truth, this might be because it’ll make them look unlikeable, so they lie to seem more likeable
Questionnaire: what is a closed question
Has a fixed number of possible anwsers
- provides quantitative data
Questionnaire: what is an advantage of closed questions
Easy to analyse because data is in numbers, can be summarised using avarages or graphs, making it easier to draw a concluison.
Questionnaire: what is a disadvantage of using closed questions
participants may not be able to express how to truely feel due to low choice of anwsers. Therefore data is low in validity
Questionnaire: what is an open question
allows respondents to provide their own anwsers.
- produces qualitative data
Questionnaire: advantage of open question
Participants are able to express what they actually think rather than ebing restricted by multiple choice anwsers.
- Increases validity of results.
Questionnaire: disadvantage of closed questions
More dificult to draw conclusions because there are likely to be a wide range of anwsers.
Questionnaire: What are ranked scales
type of closed question where respondents are asked to assess their views based off scales (1-5 or 1-10)
Questionnaire: ranked scales advantage
produces quantitative data which is easier to analyse amking it easier to draw conclusions.
Questionnaire: ranked scales disadvantage
Participants may respond in patterns, like only selecting high numbers or only selecting the middle numbers.
What are the 4 different types of sampling
Random
Stratified
Volunteer
Opportunity