Research Methods Flashcards

1
Q

What is the independent variable

A

The variable the researcher manipulates (experimental conditions)

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2
Q

What is the dependent variable

A

The variable being measured (must be operationalised)

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3
Q

What is an extraneous variable

A

Any variable that COULD affect the DV (not IV)

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4
Q

What is a confounding variable

A

A variable that HAS affected the DV (not IV)

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5
Q

What is a lab experiment

A
  • Researcher directly manipulates IV to see effect on DV
  • Controlled environment
  • PPs randomly allocated to condition
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6
Q

What is a Field Experiment

A
  • Researcher directly manipulates IV to see effect on DV

* Takes place in real world

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7
Q

What is a Natural Experiment

A

• Researcher makes use of naturally occurring IV to see effect on DV

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8
Q

• What is a quasi-experiment

A
  • Researcher makes use of naturally occurring IV to see effect on DV
  • IV is a difference between people that already exists (gender, age)
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9
Q

Strengths of Lab Experiment

A

• High level of control over variables.
- Prevents EV from becoming CV

• Cause and effect is easy to identify

• Easy to replicate by other researchers
- Check if findings are similar then the results are reliable

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10
Q

Weaknesses of Lab Experiments

A
  • Strong chance of demand characteristics
  • Setting is artificial
  • Lacks mundane realism
  • Lacks ecological validity
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11
Q

Strengths of Field Experiments

A

• Setting is real

  • More mundane realism
  • More ecological validity

• Cause and effect is easy to identify

• Less chance of demand characteristics
-PPs may not even be aware they are in a study

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12
Q

Weaknesses of field experiments

A

• Less control of EV

  • DV effect wouldn’t be caused by IV
  • Less valid

• Less control of sample
-Generalisability&Representativeness

• Difficult to replicate

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13
Q

Strengths of Natural Experiements

A

• High mundane realism
-High ecological validity

• Useful to use when it’s impossible/unethical to manipulate the IV/sample

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14
Q

Weaknesses of Natural Experiments

A

• Less control of EV

  • DV effect wouldn’t be caused by IV
  • Less valid
  • Difficult to replicate
  • Difficult to determine cause and effect
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15
Q

Strengths of Quasi-Experiments

A

• High mundane realism
-High ecological validity

• Useful to use when it’s impossible/unethical to manipulate the IV/sample

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16
Q

Weaknesses of Quasi-Experiments

A

• Less control of EV

  • DV effect wouldn’t be caused by IV
  • Less valid
  • Difficult to replicate
  • Difficult to determine cause and effect
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17
Q

What is an observation

A

Researcher watches/listens to PPs engaging in behaviour being studied

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18
Q

What is a Non-Participant Observation

A

Researcher is not directly involved with interactions of PPs

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19
Q

What is a Participant Observation

A

Researcher is directly involved with interactions of PPs

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20
Q

What is a Covert Observation

A

Psychologist goes undercover

Group is unaware they are being observed

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21
Q

What is an Overt Observation

A

Group knows about observation+psychologist researcher

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22
Q

What is a Natural Observation

A
  • Researcher observes PPs in their own environment

* No deliberate manipulation of IV

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23
Q

What is a Controlled Observation

A
  • Researcher observes PPs in controlled environment

* IV is directly manipulated

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24
Q

Strengths of Naturalistic Observation

A

• Pps usually unaware of being observed (covert)

  • no observer effects
  • no demand characteristics
  • higher validity

• High mundane realism / ecologically valid
-results can be generalised

• Useful when manipulating IV is difficult or unethical

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25
Weaknesses of Naturalistic Observations
• No control for EV -results rendered invalid • Cause & effect not always clear -lack of control • Risk of Observer Bias - interpretations may be subjective, wrong - results may be unreliable
26
Strengths of Controlled Observations
• Cause & Effect clear -identify IV causes by change in DV • EV controlled -results more valid • Yield qualitative data -increases validity
27
Weaknesses of Controlled Observations
• Low Mundane Realism / ecological validity -restricts results, can’t be generalised • Observer effects may occur - pps know (overt observation) - social desirability bias - data invalid • Risk if Observer Bias - researchers personal views, opinions influence data recording - inaccurate
28
What is a Self Report Technique
Pps give info without researcher interference
29
What is an Interview
Researchers ask PPs questions face-to-face
30
What is a Questionnaire
PPs given written details of questions + instructions of how to record answers
31
What is a Structured Interview
• PPs all given same Qs in order • Closed Qs -therefore • Quantitative data
32
What is an Unstructured Interview
* Informal in-depth conversational exchange * Not planned, loose plan of themes to ask • Open Qs -therefore • Qualitative Data
33
What is a Semi-Structured Interview
* Mixture of structured + unstructured interview techniques * Mixture if closed + open Qs * Mixture if Quantitative + Qualitative data
34
Strengths of Interviews
A
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Weaknesses of Interviews
S
36
What is a Closed Questionnaire
A
37
What is an Open Questionnaire
A
38
Strengths of Questionnaire
A
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Weaknesses of Questionnaires
Ss
40
What is a Correlation
* Technique used to analyse relationship of 2 Quantitative variables (co-variables) * Data usually obtained from non-experimental source (eg survey)
41
Advantages of Correlation
• Allow strength of relationship to be measured precisely • Allow things to be researched that can’t be manipulated experimentally (practical / ethical reasons) -eg stress + cardiovascular disease • Predictions can be made about one of co-variables based on other co-variable - due to previous correlations - eg conclude as stress increases, cholesterol increases
42
Disadvantages of Correlation
• Correlational analysis cannot demonstrate Cause & Effect • Correlation ≠ Causation -third unrelated variable may be cause which influences both (usually population density) • Correlations only measure linear relationships - Not Curvilinear Relationships - positive relationship up to certain point then negative (+ vice versa)
43
Differences between Correlations and Experiments
A
44
What is an Aim
* Precise statement about purpose of study and what it intends to find out * Should include what is being studied (DV) and what it's trying to achieve * Eg
45
What is a hypothesis
• Precise, testable statement about expected outcome of study
46
Whatre the two types of hypotheses
* Null hypothesis - IV will have no effect on DV * Alternative hypothesis - IV will have effect on DV - Directional hypothesis - states direction of predicted difference between conditions - Non-Directional hypothesis - does NOT state direction of predicted differences between conditions
47
Whats a pilot study
* Small-scale investigation conducted before research * Identifies whether there needs to be modifications in study design * Help determine if full-scale study would be feasible / worthwhile
48
What does target population mean
* Group that researchers are actively studying | * Results would ideally be generalised to apply to this group
49
What is random sampling
* Every member of target population has same chance of being selected * Easiest method is drawing sample of names of target population out of hat
50
What is systematic sampling
• Every nth person from a list is selected
51
What is stratified sampling
• Classifies target population into categories • Randomly choose sample consisting of PPs from each category -same proportion as appeared in target population
52
Whats is opportunity sampling
Selects PPs who are readily available + willing to take part
53
What is volunteer sampling
* People self-select to participate in a study. | * Usually research participation is advertised for people to take part
54
What is experimental design
* How PPs are assigned to different conditions | * Independent groups, repeated measures, matched pairs
55
What is independent groups
• Different PPs are used in each conditions -Therefore independent • Usually randomly allocated to balance PP variables
56
Strengths of independent groups
• Order effects don't occur -different PPs each condition - Order effects is when sequence PPs take part in conditions influence behaviour - Eg PPs better w/ practice or bored/fatigued * Demand characteristics reduced, only one condition (less chance guess purpose of study) * Saves time because conditions can be done at same time
57
Weaknesses of indepedent groups
* More PPs needed | * Different results may be because PPs variables not IV
58
What is repeated measures
Each PP tested in all conditions
59
Strengths of repeated measures
* No PP variables (same people all conditions) | * Half number PPs needed compared to independent groups design
60
Weaknesses of repeated measures
• Order effects may affect results -Avoided with counterbalancing - Half PPs do 1 condition first / other do other condition. Then reversed - doesn't eliminate order effects, but controls impact (+allows order effects to be distributed evenly across both conditions) • Demand characteristics more likely to occur • Takes more time -especially if time gap between conditions is required
61
What is matched pairs
• Different PPs used in all conditions • PPs in groups are matched on characteristics important for study (age, gender, education) -identical twins often used
62
Strengths of matched pairs
* Less risk of order effects * Less risk of demand characteristics * Participant variables unlikely, groups are closely matched
63
Weaknesses of matched pairs
• Twice PPs required compared to repeated measures • Matching PPs process is v difficult. -may still have different motivation levels + fatigue • Matching PPs process is v time consuming
64
What are pp variables
• Characteristics of PPs which may affect DV -Eg IQ, age, gender, personality • Random allocation of PPs to conditions w/ independent groups ensure no bias
65
What are environmental variables
• Characteristics of environment that may affect DV -Eg temperature, time of day, lighting, noise • Standardisation used to counteract this -making sure conditions, materials, instructions same for all PPs
66
What are investigator effects
• Person collecting data has knowledge of research aim which affects data - Eg observer bias • Double blind technique used to overcome -neither PPs nor investigator know hypothesis or condition PP is in • Standardised scripts written to ensure investigator acts in similar way all PPs
67
What are demand characteristics
• PPs guess study's purpose + expected behaviour -Eg observer effects + interviewer effects * PPs try to give researcher desired results * Or PPs try to give researcher opposite of desired results (the screw-you-effect) * Or PPs acting unnaturally out of nervousness or social desirability bias
68
What are operationalised behavioural categories
* Specific observable behaviours recorded during observation * Behavioural categories represent more general construct under investigation * Behavioural categories; - allow observers to tally observations into pre-arranged groupings - provide clear focus for researcher - enable proposal of testable hypothesis - allow more objective/scientific data recording - provide data easier to quantify/analyse - should result in greater reliability
69
What is observer bias
* Occurs when observer knows aims of study or hypotheses then influences observations * Overcome with inter-observer reliability - each observer agrees on interpretation of behavioural categories beforehand - observes PPs independently - recordings correlated • Overcome with intra-observer reliability -observation is video recorded so watched several times
70
What is event + time sampling
• Event sampling - recording every time certain behaviour (/event) occurs in target individual(s) -Eg every time someone smiles • Time sampling - recording behaviours within given time frames -Eg every 30 seconds
71
How do you write good questions
• Clarity - no ambiguity for PPs. Avoid double negatives, double-barrelled Qs • Bias - no leading Qs. No social desirability bias. -Respondents may prefer to give answers that make them seem better (especially if Qs are socially sensitive) • Analysis - Qs easy to analyse. Closed Qs easy to analyse compared w/ open. -Though PPs may be forced to select answers that aren't detailed enough
72
How do you write good questionnaires
* Filler questions - Adding irrelevant Qs distracts PP from Mai purpose, reduces demand characteristics risk * Sequence of questions - start w/ easy Qs and save so anxiety / defensive inducing Qs for later * Sampling technique - often use stratified sampling so no bias * Pilot study - Qs tested on small group, refined later on
73
How do you record interviews
• Could take written notes throughout interview -likely to interfere w/ listening skills * If researcher doesn't write smth PP may feel they said smth useless * Could also be recorded audio or video
74
What are the effects of the interviewer
• Strength of interview compared to questionnaire is presence of interviewer who is interested in PP answer may increase amount of info provided • Interviewers need to be aware of non-verbal communication (don't sit with arms crossed, don't frown) + listening skills (don't interrupt)
75
What is informed consent
• PPs sign consent form -explains general purpose of study • No pressure to consent and withdraw at any time • Investigators should inform PPs of objectives of investigation -in some cases they can't because demand characteristics
76
What is protection from harm
* Investigators have responsibility to protect PPs from physics & psychological harm * Risk of harm should be same as normal life and study should be stopped if harm is suspected * PP should leave research in same condition they entered it
77
What is right to withdraw
• At start of research all PPs must be aware they can leave at any time -regardless of payment or inducement is offered * Difficult to implement during covert observations * If PPs appear distressed during study they should be reminded of right to withdraw
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What is confidentiality
* PPs data not disclosed to anyone unless agreed in advance * Numbers or letters used instead of names if research is published * Confidentiality means data can be traced back to a name * Anonymity means it cannot since PPs never provided their name
79
What is avoiding deception
* Withholding of info/misleading of PP is unacceptable if PP likely to show unease once found out about deception * Intentional deception of PPs over purpose and general nature of investigation should be avoided wherever possible (medical/scientific justification) * If unavoidable then ethics committee must approve. Cost-benefit analysis determine if research should be carried out * Id deception used then real purpose of study/what occurred in other conditions must be explained after study (also told why deception was necessary)
80
What is debriefing
* PPs told aim of study and info about other conditions after study * Researcher check on PP's welfare and remind of right to withdraw and right to confidentiality * Does not provide justification for unethical aspects of research
81
What is the process of peer review
• Research proposal submitted to panel of psychologists for peer review -panel decides if research is worth funding * Published in scientific journal for peer review again after research conducted + research report written * Reviewers can - accept manuscript - accept with revisions - suggest author makes revisions & re-submit - reject without possibility of re-submission
82
What happens during peer review
* Psychologists conduct independent scrutiny of research report before deciding if should be published * Psychologists work in similar field to research investigating * Research considered in terms of - validity - significance and originality - appropriateness of methodology - experimental design • Purpose is - ensure quality + relevance of research - ensure accuracy of findings - evaluate proposed designs for research funding • Prevents - dissemination of irrelevant findings - unwarranted claims - unacceptable interpretations - personal views - deliberate fraud
83
Strengths of peer review
• Independent scrutiny increases probability of errors being identified -authors are less objective about own work * Double blind procedure used so researcher is kept anonymous + research who does peer review isn't known * Involves specialist psychologist in field judging work, have exceptional knowledge and expertise to make best judgement - Not always possible to find appropriate expert - Possible that poor research may be positively peer reviewed because reviewer didn't understand it
84
Weaknesses of peer review
• Journals prefer positive results since editors want to increase standing of journal - therefore published work biased - therefore misperception of facts - eg research finding gender differences more likely published than no differences in gender - leads to misperception men and women are Very different • Unfair process whereby some reviewers have connections with certain uni's -therefore favouritism or bias towards researchers dependent on institution
85
How can research on social influence improve economy
* Helps understand how behaviour and attitudes can be changed * Used to encourage people to engage in more healthy behaviours (eating healthily) * Results in healthier people therefore reduced pressure on NHS resources and improved productivity (less time off work sick)
86
How can research on memory improve economy
* Cognitive interview improved amount of accurate information collected from eyewitnesses * Implication is amount of money spent on wrongful arrests/imprisonments & wasted police time is vastly reduced
87
How can research on attachment improve economy
* Research disputing Bowlby's monotropic theory allows both parents to equally provide emotional support for children * Households have more flexible working arrangements * Examples include mothers earn more at work and fathers stay at home, couples share child care evenly * Modern parents are better equipped to maximise their income and contribute more effectively to the economy
88
How can research on mental health improve economy
• Drug therapies research has been essential in reducing cost of mental illness to economy + returning people to work • Findings lead to improvements in psych health/treatment programmes -People manage health better, less time off work • Findings lead to better ways of managing people prone to mental health issues whilst at work -improving productivity * May encourage investment from overseas companies * Providing treatments but be financial burden. - New therapies > old therapies - New therapies £ > old therapies £
89
What is quantitative data
• Involves numbers and can be measured objectively. -quantifiable • Examples include - dependent variable - closed questions in questionnaires - structured interviews - tally of no. times behavioural category seen in observation
90
What is qualitative data
• Involves words - data based on subjectve interpretation of language - only quantifiable if data categorised + frequency counted • Examples include - Open questions in questionnaires - Transcript from unstructured interview - Researchers describing what they see in an observation • Challenging to analyse because it relies on interpretation by the researcher -prone to subjectiveness, bias, innacuracies • Difficult to categorise into sensible number of answer types
91
What is primary data
Data collected directly by researcher for purpose of investigation
92
What is secondary data
• Information collected for a purpose other than current use • Could be for different study. Could be different researcher - Could use government statistics • Substantial variation in quality + accuracy
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What is a meta-analysis
* Combining results from different studies on specific topic for overall view * Results generalised across larger populations, data viewed with more confidence * Prone to publication bias, researcher leaves out studies with negative or non-significant results
94
What is a table
Table
95
What is a scattergram
Graph
96
What is a bar chart
Bars
97
What is a distribution curve
Curvy
98
What is desceiptive statistics
Mean median and mode