Research methodology (qual, quant, multi) Flashcards
What is qualitative data?
Qualitative data is non-numerical information that describes qualities or characteristics.
What is quantitative data?
Quantitative data is numerical information that can be measured and analysed statistically.
True or False: Qualitative data can be easily represented with graphs and charts.
False
Fill in the blank: Qualitative research often involves _____ methods such as interviews and focus groups.
descriptive
What type of research design combines both qualitative and quantitative data?
Multi-methodology
Which of the following is an example of qualitative data? A) Age B) Survey responses C) Height
B) Survey responses
What is the primary purpose of quantitative research?
To analyse the problem and understand how significant it is by looking for statistical/numerical relationships.
True or False: Multi-methodology research can provide a more comprehensive understanding of a research question.
True
What is qualitative research used for?
Qualitative research gathers participants’ experiences, perceptions, and behaviour.
Fill in the blank: Quantitative data often uses a _____ frame/structure.
standardised
Which of the following is NOT a characteristic of qualitative research? A) Subjective B) Exploratory C) Statistical analysis
C) Statistical analysis
What does mixed-methods research incorporate?
Both qualitative and quantitative research approaches.
What is a key advantage of using qualitative data?
It provides depth and context to the research findings.
True or False: Quantitative data is often easier to analyse than qualitative data.
True
What is an example of a quantitative research question?
E.g., What is the average age of participants in a study? (any other closed question)
Fill in the blank: Qualitative research is often considered _____ in nature.
subjective
What sampling method is commonly used in qualitative research?
Opportunity sampling
Which of the following data types can be used to identify trends over time? A) Qualitative B) Quantitative C) Both
B) Quantitative
What is a limitation of qualitative data?
It can be difficult to generalise findings to a larger population.
True or False: Multi-methodology research can enhance the validity of findings.
True
What is a focus of quantitative research?
To collect and analyse numerical data
Fill in the blank: In qualitative research, data is often collected through _____ observations.
unstructured/informal/covert/participant
What is a common primary research method for collecting quantitative data?
Surveys or questionnaires
True or False: Qualitative data is primarily concerned with numbers and statistics.
False
What is the main goal of qualitative research?
To gain insights and understanding of people’s experiences and perspectives.
What type of research methodology is best for exploring more complex phenomena/situations?
Multi-methodology
Fill in the blank: _____ analysis is often used for quantitative data.
Statistical/numerical
